Unilever looking to grow for another 100 years with China
China DailyThis year marks the 100th anniversary of Unilever's first entry into the China market, and the company is poised to grow together with China for another 100 years, said Zeng Xiwen, Unilever's vice-president for China corporate affairs. Among the first batch of multinationals entering the Chinese market after China's reform and opening-up in 1980s, the consumer goods company has so far invested more than $3 billion in the China market, and China has become one of the top three key growth markets for Unilever globally as well. According to Zeng, China's large population and Chinese people's rapid rise in income make the greatest contribution to Unilever's growth worldwide. And as China's response to COVID-19 enters into new phase, the company is set to deliver better and more advanced products to the China market in the coming year.