Tesco to slice the price of bread to beat Aldi and Lidl
1 year, 8 months ago

Tesco to slice the price of bread to beat Aldi and Lidl

The Telegraph  

Tesco has signalled it is ready to slice the price of bread, as Britain's biggest supermarket strives to compete with rivals Aldi and Lidl. Ken Murphy, Tesco’s chief executive, said: “We would hope that, in certain areas, in bakery, you will start to see some deflation.” He added the retailer would be “very vigilant and very rigorous” to get a better price from its suppliers when it could see their costs going down. At Warburton's, for example, the price of a loaf of sliced white bread went up by 16pc in January at Asda and Morrisons in January, according to Assosia data published in The Grocer. Tesco’s latest comments come a day after it said it would ramp up its price-cutting efforts, lowering the price of a pint of milk to below Aldi and Lidl.

History of this topic

Aldi announces 11 new store openings as Christmas supermarket wars begin - is one coming to YOUR town?
1 month, 2 weeks ago
Tesco is 'lowering prices as quickly as possible' says boss with cuts on thousands of items as UK's battle against inflation eases
2 months, 2 weeks ago
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4 months ago
Tesco increases price of popular meal deal
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8 months, 1 week ago
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10 months ago
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10 months ago
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11 months, 3 weeks ago
Tesco fightback sees Aldi and Lidl lose ground in the battle for British shoppers
1 year, 3 months ago
Waitrose and Aldi announce a further round of price cuts
1 year, 3 months ago
Tesco announces further price cuts on pasta and cooking oil
1 year, 7 months ago
Is the supermarket milk price war a sign food prices could FINALLY fall from current record highs?
1 year, 8 months ago
Grocery in UK costlier than ever as 'cost of living' crisis deepens
1 year, 9 months ago
Morrisons slashes prices after being eclipsed by Aldi
1 year, 11 months ago
Tesco to face questions over consumer demand concerns despite ‘rise in sales’
2 years, 2 months ago
Tesco workers to share £50m bonuses but supermarket giant warns inflation will hurt profits
2 years, 8 months ago
Tesco targets Christmas price cuts in fresh challenge to rivals
3 years, 2 months ago
Raab denies claims from Tesco that food prices will rise
4 years ago
Lidl pledges to open one new store per week between now and Christmas
4 years, 5 months ago

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