How AI-Generated Deepfakes Are Playing A Role In 2024 Indian Elections. What Users Can Do To Avoid Pitfalls
ABP NewsArtificial intelligence and simulated content have spurned discussions on robot takeovers, ethics, job losses, and financial fraud. But in a year of “super elections,” AI is playing a major role in campaigning — and in India, cheap and easy tools are being used to create content ranging from memes to deepfakes and simulated audio. AI's Use During Campaigning We’ve usually seen examples of pop culture referenced to create deepfakes, such as a clip of opposition leaders Rahul Gandhi and Sonia Gandhi’s faces overlaid onto a popular Indian comedy television series, or a video from ‘Kaun Banega Crorepati’ circulated ahead of the 2023 Madhya Pradesh elections claiming that the host asked questions mocking former state Chief Minister Shivraj Singh Chouhan. For example, an Instagram page uploaded watermarked deepfakes of world leaders such as former U.S. President Donald Trump and North Korean leader Kim Jong-un saying “Jai Shree Ram” after the Ram Mandir inauguration in January 2024, while another shared by the opposition party Indian National Congress’ Uttar Pradesh Instagram page altered a speech of Prime Minister Narendra Modi to praise businessman Gautam Adani. “These are incredibly transformative and radical generative tools that may be used by those who are already seeking to use online tools for campaigning and electioneering, but also for either targeted or more general widespread disinformation,” according to Raman Chima, Asia Policy Director at Access Now.