EXPLAINED: How China's TikTok And Facebook Influencers Push Propaganda
2 years, 8 months ago

EXPLAINED: How China's TikTok And Facebook Influencers Push Propaganda

News 18  

To her 1.4 million followers on social media, Vica Li says she is a “life blogger” and “food lover” who wants to teach her fans about China so they can travel the country with ease. “Through my lens, I will take you around China, take you into Vica’s life!” she says in a January video posted on YouTube and Facebook. The profiles often belong to Chinese state media reporters who have transformed their Facebook, Instagram, Twitter and YouTube accounts — platforms largely blocked in China — and begun identifying as “bloggers,” “influencers” or non-descript “journalists.” “They clearly have identified the ‘Chinese lady influencer’ is the way to go,” Watts said of China. A spokesman for the Chinese Embassy in Washington, Liu Pengyu, said “Chinese media and journalists carry out normal activities independently, and should not be assumed to be led or interfered by the Chinese government.” China’s interest in social media influencers became evident in December when filings with the Justice Department revealed the Chinese Consulate in New York paid $300,000 to New Jersey firm Vippi Media to recruit influencers to post messages to Instagram and TikTok followers during the Beijing Olympics.

History of this topic

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