4 months, 3 weeks ago

New FDA rules for TV drug ads: Simpler language and no distractions

WASHINGTON — Those ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: New rules require drugmakers to be clearer and more direct when explaining their medications’ risks and side effects. A 2007 law directed the FDA to ensure that drug risk information appears “in a clear, conspicuous and neutral manner.” FDA has always required that ads give a balanced picture of both benefits and risks, a requirement that gave rise to those long, rapid-fire lists of side effects parodied on shows like “ Saturday Night Live.” But in the early 2000s, researchers began showing how companies could manipulate images and audio to de-emphasize safety information. “Even if the risk message is about, for instance, sudden heart failure, they’re still showing someone diving into a swimming pool.” Patient influencers The new rules come as Donald Trump’s advisers begin floating plans for the FDA and the pharmaceutical industry. A recently introduced bill from the senators would bring influencers and telehealth companies clearly under FDA’s jurisdiction, requiring them to disclose risk and side effect information.

Associated Press
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