A 14-team field … already? CFP is fixing something that isn’t broken
It was too good to be true. The SEC took the top two brands from Bowlsby’s conference, the Big Ten’s old commissioner annexed Los Angeles, the Big 12’s and Big Ten’s new commissioners went scorched earth on the Pac-12, and the ACC picked up their leftovers. GO DEEPER CFP officials discuss expanding to 14 or 16 teams for 2026 onward None of this is an improvement on the format they’d already devised. The Athletic’s Andrew Marchand has reported ESPN values the next two years’ first-round games at around $25 million apiece. That original working group of Bowlsby, SEC commissioner Greg Sankey, then-Mountain West commissioner Craig Thompson and Notre Dame AD Jack Swarbrick spent two years devising the model that wound up being the 12-team Playoff.
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