Meta takes aim at Twitter with the launch of rival app Threads
1 year, 8 months ago

Meta takes aim at Twitter with the launch of rival app Threads

LA Times  

Facebook parent Meta launched a new app that appears to mimic Twitter, marking a direct challenge to the social media platform owned by billionaire Elon Musk. Meta has unveiled an app called Threads to rival Twitter, targeting users looking for an alternative to the social media platform owned — and frequently changed — by Elon Musk. Threads is billed as a “text-based conversation app” of Meta’s photo-sharing app Instagram that the company says provides “a new, separate space for real-time updates and public conversations.” It went live late Wednesday in Apple and Google Android app stores, with CEO Mark Zuckerberg saying 10 million people had signed up in the first seven hours. Threads could collect a wide range of personal information, including health, financial, contacts, browsing and search history, location data, purchases and “sensitive info,” according to its data privacy disclosure on the App Store. Musk replied “yeah.” One place Threads won’t be rolled out is in the European Union, which has strict data privacy rules.

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History of this topic

Is OpenAI launching a social media app? CEO Sam Altman says ok fine we will
1 month ago

Is OpenAI launching a social media app? CEO Sam Altman says ok fine we will

India Today  

After tackling Elon Musk's offer to buy OpenAI, CEO Sam Altman has now decided to comment on Mark Zuckerberg's Meta. Altman reacted to CNBC's report on the Meta AI app by resharing it and playfully remarking, "ok fine maybe we'll do a social app." This move represents a significant step in CEO Mark Zuckerberg’s strategy to position Meta as a …

Meta begins testing adverts on Threads amid content moderation backlash: What it mean for users?
2 months ago

Meta begins testing adverts on Threads amid content moderation backlash: What it mean for users?

Live Mint  

Meta has begun testing adverts on Threads, its latest social network, marking a significant development for the platform. "We’re starting a small test for ads on Threads with a handful of brands," Mosseri said, adding that his team would monitor user feedback to ensure the adverts align with the type of content users find relevant and engaging. According to Emarketer …

Meta's Threads Surpasses 100 Million Daily Active Users
3 months, 1 week ago

Meta's Threads Surpasses 100 Million Daily Active Users

Deccan Chronicle  

Meta CEO Mark Zuckerberg announced that its microblogging platform Threads has now more than 100 million daily active users. The tech giant CEO said that Threads has 300 million monthly active users, up from 275 million in November. In November, Adam Mosseri said that Threads has seen a million sign-ups per day for three months. Another microblogging platform Bluesky also …

Meta Plans to Introduce Ads on Threads in Early 2025
4 months, 2 weeks ago

Meta Plans to Introduce Ads on Threads in Early 2025

Deccan Chronicle  

Meta Platforms plans to introduce Threads app was launched in July last year as a challenger to X, formerly Twitter, in a bid to win users from the de facto micro-blogging site during its chaotic takeover by billionaire Elon Musk. The app hit 275 million monthly active users, Meta CEO Mark Zuckerberg said last month, a sign of its rapid …

Meta to bring ads on Threads as it rushes to churn revenue amid growing user base
4 months, 2 weeks ago

Meta to bring ads on Threads as it rushes to churn revenue amid growing user base

Firstpost  

Starting in January, a select group of advertisers will be able to create and publish ads on Threads. However, Meta does not expect Threads to be a major contributor to its revenue in 2025 Mark Zuckerberg-led Meta, which owns Threads, is set to introduce ads on the platform soon. Image: Reuters Meta Platforms plans to introduce Launched in July 2023 …

Meta’s platform Threads considers ads as rivalry with X approaches first anniversary
8 months, 3 weeks ago

Meta’s platform Threads considers ads as rivalry with X approaches first anniversary

LA Times  

The platform Threads was rushed to market last year as an alternative to X, formerly called Twitter. Meta Platforms launched Threads a year ago as Mark Zuckerberg’s bid to capitalize on the struggles of Elon Musk’s X, the social network formerly known as Twitter. In July 2023, as Twitter users panicked over Musk’s product changes at X, Meta rushed Threads …

Mark Zuckerberg says Threads social media app has 175m users
8 months, 3 weeks ago

Mark Zuckerberg says Threads social media app has 175m users

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Threads, Meta’s social media app designed to take on Elon Musk’s X, has …

Meta to temporarily shut down Threads in Turkey over data sharing clash
11 months, 1 week ago

Meta to temporarily shut down Threads in Turkey over data sharing clash

The Hindu  

Meta will soon temporarily shut down Threads in Turkey as the country’s competition authority decided that the way Meta shared data between its Instagram and Threads apps could lead to the social media company abusing its position in the market. In a blog post on Monday, Meta said that it will “temporarily shut down Threads in Türkiye from 29 April” …

Meta tests messaging feature in Threads: All you need to know
11 months, 2 weeks ago

Meta tests messaging feature in Threads: All you need to know

India TV News  

Meta is testing a new feature on its X rival app, Threads. A meta spokesperson confirmed the feature availability on the platform to Engadget saying that the company was “testing the ability to send a message from Threads to Instagram.” The feature relies on Instagram’s inbox but users can now initiate messages from the app. Image Source : LUCAS PUSKARICThreads …

Meta working on cross-posting feature from Facebook to Threads
1 year, 1 month ago

Meta working on cross-posting feature from Facebook to Threads

India TV News  

Meta has reportedly started testing a cross-posting feature which will enable users to post from Facebook to Threads simultaneously. The feature will let the users share both text and link posts from Facebook to Threads. Meanwhile, Mark Zuckerburg, Founder and CEO of Meta has announced that the company is testing a new "trending topics" feature on Threads that will allow …

What Meta’s Fediverse Plans Mean for Threads Users
1 year, 1 month ago

What Meta’s Fediverse Plans Mean for Threads Users

Wired  

Rachel Lambert, a product manager at Meta, started her company’s journey towards interoperability by breaking Adam Mosseri’s Threads account. In December, Meta activated a test where users could follow the head of Instagram’s Threads feed on an open-source social media platform, Mastodon. But building the mechanisms that allow Threads to plug into a collection of independent networks, even using an …

Meta to launch X competitor Threads in Netherlands, rest of EU this month
1 year, 3 months ago

Meta to launch X competitor Threads in Netherlands, rest of EU this month

NL Times  

Facebook parent Meta plans to launch Threads in the European Union, including the Netherlands, this month, sources told The Wall Street Journal. According to The Wall Street Journal’s sources, the planned launch in the EU shows that Meta is committed to the micro-blogging platform. To comply with the EU’s regulations, EU users will be allowed to choose between using Threads …

How to keep Threads posts away from Instagram and Facebook? This update might help
1 year, 4 months ago

How to keep Threads posts away from Instagram and Facebook? This update might help

India TV News  

Meta’s Threads, a microblogging platform was launched to compete with X where the users reported a new feature which could keep their posts away from Instagram and Facebook platforms. Several Threads users have stated that the platform enabled the user to choose from having their posts suggested on Facebook and Instagram. To keep Threads posts from showing up on other …

Threads API under development to expand Instagram's capabilities
1 year, 5 months ago

Threads API under development to expand Instagram's capabilities

India TV News  

Instagram’s head Adam Mosseri has announced that the company is in the process of developing an API for Threads, Instagram's rival to Twitter. Threads have garnered around 100 million monthly users Meta Founder and CEO Mark Zuckerberg recently announced that Threads has garnered nearly 100 million monthly users. Image Source : FILEThread and Twitter Threads would not prioritize news content …

Threads' 'Keyword Search' now available in India and more countries
1 year, 6 months ago

Threads' 'Keyword Search' now available in India and more countries

India TV News  

Meta's social media platform, Threads, has introduced a new "keyword search" feature, now available in more countries, including India. In a recent blog post, Meta stated, "Today, we'll start rolling out keyword search in English and Spanish, in countries where most people post in those languages - such as Argentina, India, Mexico, the UK, and the US - on both …

Meta may allow Facebook, Instagram users in EU to pay to avoid ads: Report
1 year, 6 months ago

Meta may allow Facebook, Instagram users in EU to pay to avoid ads: Report

The Hindu  

Meta Platforms is considering paid versions of Facebook and Instagram with no Those who pay for the subscriptions would not see ads while Meta would also continue to offer free versions of the apps with ads in the EU, the report said, citing three people with knowledge of the plans. The report added that the possible move may help Meta …

Instagram Threads finally adding yet another basic feature as it tries to lure people back
1 year, 6 months ago

Instagram Threads finally adding yet another basic feature as it tries to lure people back

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Threads is finally adding yet another basic piece of functionality, as it attempts …

Threads: Twitter rival’s much-anticipated feature did little to attract more users, data suggests
1 year, 6 months ago

Threads: Twitter rival’s much-anticipated feature did little to attract more users, data suggests

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The recent launch of an anticipated Threads feature seems to have done little …

Instagram CEO announces Meta Threads desktop version
1 year, 7 months ago

Instagram CEO announces Meta Threads desktop version

The Hindu  

Meta’s text-based social media app Threads now has a desktop version which can be accessed via the threads.net web link, Instagram CEO Adam Mosseri said on Thursday, confirming that it is now available to all. Launched in early July, Threads quickly scooped up 100 million sign-ups but interest waned and daily active users fell by the millions as basic features …

Threads Is Rolling Out on the Web. That Just Might Save It
55 years, 2 months ago

Threads Is Rolling Out on the Web. That Just Might Save It

Wired  

Threads, the text-based social network that Meta recently launched as part of Instagram, is finally on the web. Similar to X, the company formerly known as Twitter, Threads allows people to post text updates, “heart” or like others’ posts, repost them, and reply in a Thread. New data from market intelligence firm Sensor Tower suggests that daily active users are …

Meta launches a web version of Threads as it struggles to keep users on the mobile app
1 year, 7 months ago

Meta launches a web version of Threads as it struggles to keep users on the mobile app

Daily Mail  

Meta is to unleash a web version of Threads as usership on the 'Twitter-killer' app has plummeted. Mark Zuckerberg, CEO of Meta, has announced that users will be able to use the record-breaking platform on desktop within the 'next few days', in addition to its mobile app. The reveal comes almost two months after Threads' historic launch on July 6, …

Frayed 'Threads': Meta’s ‘X-Killer’ sees userbase fall by 79% since July launch
1 year, 7 months ago

Frayed 'Threads': Meta’s ‘X-Killer’ sees userbase fall by 79% since July launch

Firstpost  

Although it started out on a massive high, Threads, after getting over 100 million sign ups in just 5 days, is now struggling to retain users. Even the time spent by users on the app has also fallen drastically On July 5 of this year, Meta introduced Threads, a text-based chat application that was supposed to be the platform that …

Mark Zuckerberg promises more features for Threads as users leave the platform
1 year, 7 months ago

Mark Zuckerberg promises more features for Threads as users leave the platform

The Hindu  

Meta CEO Mark Zuckerberg on Wednesday shared that new features were coming to the recently launched text-based social media app Threads, including custom alt-text for photos and videos, a mention button for users, and the ability to directly share a post to Instagram DMs. Threads, which quickly collected 100 million sign-ups within a week of launch, has seen over half …

Move fast and beat Musk: The inside story of how Meta built Threads
1 year, 7 months ago

Move fast and beat Musk: The inside story of how Meta built Threads

The Independent  

Adam Mosseri was on a family vacation in Italy last November when he learnt he’d have to go toe-to-toe with Elon Musk. But once Musk took over Twitter, embarking on what Mosseri called “high-risk” decisions like limiting the reach of posts for users who hadn’t paid for verification, company executives inside Meta pounced. Instead of 30-minute presentations on a single …

When will Meta's Threads get search, web functions? Mark Zuckerberg says…
1 year, 7 months ago

When will Meta's Threads get search, web functions? Mark Zuckerberg says…

Hindustan Times  

Threads app users will soon be able to avail a search function and access it via the web, CEO Mark Zuckerberg announced Friday. The Meta CEO asserted that “the community here is on the trajectory I expect to build a vibrant long term app.” Praising the Twitter rival, the Meta CEO asserted that “the community here is on the trajectory …

Meta’s Twitter rival Threads sees steep drop in daily users by 80 per cent, report says
1 year, 7 months ago

Meta’s Twitter rival Threads sees steep drop in daily users by 80 per cent, report says

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Meta’s Twitter rival Threads appears to be struggling to hold on to users …

Facebook owner Meta carries out threat to block news in Canada. Google plans to do the same
1 year, 7 months ago

Facebook owner Meta carries out threat to block news in Canada. Google plans to do the same

Associated Press  

MENLO PARK, California — Facebook and Instagram parent company Meta is keeping its promise to block news content in Canada on its platforms in response to a new law that requires tech giants to pay publishers for linking to or otherwise repurposing their content online. The social media company said the Online News Act “is based on the incorrect premise …

Meta to ask EU users' consent to share data for targeted ads
1 year, 7 months ago

Meta to ask EU users' consent to share data for targeted ads

The Hindu  

Social media giant Meta on Tuesday said it intends to ask EU-based users to give their consent before allowing targeted advertising on its networks including Facebook, bowing to pressure from European regulators. It said the changes were to address "evolving and emerging regulatory requirements" amid a bruising tussle with the Irish Data Protection Commission which oversees EU data rules in …

Threads vs. Twitter: The new Meta app is already leaning into addiction.
1 year, 7 months ago

Threads vs. Twitter: The new Meta app is already leaning into addiction.

Slate  

Last week, as Twitter struggled to contain the multipronged fallout from its sudden rebrand as X, its competitor from down the San Francisco Peninsula tried to twist the knife. Reporters at the Verge discovered last week that when users browse the app’s newest additions, “Threads will occasionally rehide the Following feed and bring you back to the For You feed …

How Meta's Threads was born: Instagram head recalls conversation with Mark Zuckerberg
1 year, 7 months ago

How Meta's Threads was born: Instagram head recalls conversation with Mark Zuckerberg

Hindustan Times  

Adam Mosseri, the head of Meta Platforms-owned Instagram, has revealed for the first time how Threads, the company's new Twitter-like social media service that was launched on July 5, came about. threads A late-night conversation between Mosseri and Meta CEO Mark Zuckerberg while the former was vacationing in Italy with his wife, led to the birth of Threads, he told …

Threads working to let people message each other: Report
1 year, 7 months ago

Threads working to let people message each other: Report

The Hindu  

Threads, Meta’s text-based social media app seen as an answer to the Elon Musk-owned X, is working on new features, including a way to let users message each other directly. Mosseri said the platform, in the future, will prioritise enabling users to grow “follow” lists, improving content algorithms, adding a messaging feature, and adding a timeline with only posts from …

Meta Plans Retention 'Hooks' For Threads As More Than Half Of Users Leave App
1 year, 8 months ago

Meta Plans Retention 'Hooks' For Threads As More Than Half Of Users Leave App

News 18  

Meta Platforms executives are heavily focused on boosting retention on their new Twitter rival Threads, after the app lost more than half of its users in the weeks following its buzzy launch, CEO Mark Zuckerberg told employees on Thursday. Retention of users on the text-based app was better than executives had expected, though it was ”not perfect,” said Zuckerberg, speaking …

Here is how Meta’s Threads is changing
1 year, 8 months ago

Here is how Meta’s Threads is changing

The Hindu  

Meta’s newly launched Threads app, which saw around 100 million sign-ups in its first week, is now upgraded with a chronological feed that allows users to see posts from only the accounts they are following. “Threads started rolling out an option for a chronological feed of only people you’re following and added translations too. Threads was launched with Meta’s Instagram …

Meta's Threads could lure ads from Twitter but it's early days, analysts say
1 year, 8 months ago

Meta's Threads could lure ads from Twitter but it's early days, analysts say

The Hindu  

Threads, Meta Platform's broadside to Twitter, is seen by some advertisers as less contentious and more predictable than Elon Musk's platform, and analysts say it could lure away marketing budgets - eventually. If the app manages to retain users, Threads could achieve $5 billion in annual ad revenue, equaling what Twitter earned in 2021, Bernstein said in a note on …

Meta's Threads, dubbed as Twitter alternative, sees 70 % dip in traffic: Report
1 year, 8 months ago

Meta's Threads, dubbed as Twitter alternative, sees 70 % dip in traffic: Report

Hindustan Times  

Meta's social media app Threads, which had earned a massive popularity upon its launch earlier this month, seems to have run out of steam. The Meta-owned app which was tipped as the alternative to Twitter, has daily active users tally of 13 million, down from 44 million on July 7, a Forbes report said. As per Sensor Tower data, its …

Twitter rival Threads loses 75 percent traffic 15 days after launch
1 year, 8 months ago

Twitter rival Threads loses 75 percent traffic 15 days after launch

Live Mint  

Meta's Threads is struggling to attract users to its platform after a wildly successful launch week. Threads was marketed as 'Twitter killer' at a time when many frustrated Twitter users, tired of the changes introduced by Elon Musk, were looking for alternatives. Threads has become the fastest growing app ever, with more than 100 million active users in just 5 …

Twitter challenger Meta Threads struggles for traction
1 year, 8 months ago

Twitter challenger Meta Threads struggles for traction

Deccan Chronicle  

SAN FRANCISCO: After a wildly successful first few days, Threads popularity has waned in the weeks since Meta launched its challenge to Twitter, which lives on despite its problems. "I actually closed down my Twitter account after starting Threads," said Brooklyn resident Lauren Brose, head of marketing at a tech start-up. "Given that Twitter is in a state of disarray, …

Meta-owned Threads sees dip in user engagement; witnesses 20 per cent decrease in active users
1 year, 8 months ago

Meta-owned Threads sees dip in user engagement; witnesses 20 per cent decrease in active users

India TV News  

When Meta launched Threads, it was billed as a 'Twitter-killer' as 100 million signed up within days of launch. New data apps tracking firm Sensor Tower indicates the hype has died down and Threads has seen a 20 per cent decrease in active users and a 50 per cent reduction in time spent on the app, from 20 minutes to …

Threads Is About to Make All the Money That Twitter Isn’t
1 year, 8 months ago

Threads Is About to Make All the Money That Twitter Isn’t

Slate  

Meta hasn’t opened Threads to ads yet, but it might not be able to resist for long. Meta’s ad platform centralizes buying across its properties—including Instagram and Facebook—and is extremely effective, using advanced targeting and optimization to deliver better performance than other digital media outlets, with the possible exception of Google. “They’re always making updates to improve targeting and placements …

Meta's Threads wants to become a 'friendly' place by downgrading news and politics
1 year, 8 months ago

Meta's Threads wants to become a 'friendly' place by downgrading news and politics

NPR  

Meta's Threads wants to become a 'friendly' place by downgrading news and politics Enlarge this image toggle caption Justin Sullivan/Getty Images Justin Sullivan/Getty Images Days after the public launch of Twitter rival Threads, Meta executive Adam Mosseri was surprisingly transparent about the company's distaste for the news media: Meta will not be doing anything to encourage hard news and politics …

Threads: Achieving in 5 days what Twitter took 5 years to accomplish | A look at timeline
1 year, 8 months ago

Threads: Achieving in 5 days what Twitter took 5 years to accomplish | A look at timeline

India TV News  

Threads: Achieving in 5 days what Twitter took 5 years to accomplish | A look at timeline Since its launch, Threads has been experiencing unprecedented user growth, attracting attention from celebrities, politicians, and influential figures. Threads, the Twitter rival developed by Meta Platforms, has recently achieved an extraordinary milestone by surpassing 100 million sign-ups within a mere five days of …

Meta's Instagram to bring branded content tools to Threads
1 year, 8 months ago

Meta's Instagram to bring branded content tools to Threads

The Hindu  

Meta Platforms's Instagram is planning to bring its branded content tools to Threads, Axios reported on Tuesday, citing a source familiar with the matter. The news comes on the heels of Threads, widely considered a rival to Elon Musk's Twitter, hitting 100 million users in a record five days. Instagram allows users to port their accounts, credentials and followers to …

Threads Review | Meta’s new app wears Twitter’s skin but lacks its teeth
1 year, 8 months ago

Threads Review | Meta’s new app wears Twitter’s skin but lacks its teeth

The Hindu  

With 100 million sign-ups within a week of its launch, Meta’s text-based conversation app Threads has unsettled even Twitter owner Elon Musk, whose lawyer Alex Spiro accused Meta of hiring former Twitter employees to build a “copycat” app. Verdict While Meta’s Threads arrived on the back of a floundering Twitter and quickly gathered millions of users, the app is still …

Reluctant Twitter users, influencers and others are flocking to Meta's new Threads app
1 year, 8 months ago

Reluctant Twitter users, influencers and others are flocking to Meta's new Threads app

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Celebrities, lawmakers, brands and everyday …

Reluctant Twitter users, influencers and others are flocking to Meta’s new Threads app
1 year, 8 months ago

Reluctant Twitter users, influencers and others are flocking to Meta’s new Threads app

Associated Press  

NEW YORK — Celebrities, lawmakers, brands and everyday social media users are flocking to Meta’s freshly minted app Threads to connect with their followers, including many Twitter refugees tired of the drama surrounding Elon Musk’s raucous oversight of that platform. While she said she has her own concerns about Meta — specifically pointing to the Cambridge Analytica privacy breach, among …

Instagram CEO says Threads does not intend to replace Twitter
1 year, 8 months ago

Instagram CEO says Threads does not intend to replace Twitter

The Hindu  

Instagram CEO Adam Mosseri has claimed that Meta’s newly released text-based app Threads is not meant to replace Twitter and instead caters to communities which did not feel at home on Twitter. In a Threads interaction with The Verge’s editor Alex Heath on Sunday, Mosseri said that the new platform’s goal was to make a “public square” for Instagram communities …

Threads’ soaring popularity puts a dent in Twitter’s traffic
1 year, 8 months ago

Threads’ soaring popularity puts a dent in Twitter’s traffic

The Hindu  

Threads, Meta’s latest microblogging platform, has taken the social media world by storm, amassing 100 million users in just over two days. Now, with the launch of the Threads app, Twitter’s traffic seems to have taken another huge hit. The decline in Twitter’s popularity can be partly attributed to the controversial changes implemented by its new owner, Elon Musk, following …

Twitter’s future is in doubt as Threads tops 100 million users
1 year, 8 months ago

Twitter’s future is in doubt as Threads tops 100 million users

CNN  

Washington CNN — Twitter has weathered months, if not years, of mismanagement as well as mass layoffs, frequent service disruptions and an exodus of top advertisers, but the launch of a rival app from Meta could prove to be the final straw. Threads surpassed 100 million users this weekend, less than a week after it launched, Meta CEO Mark Zuckerberg …

Threads hits 100 million users in five-day record surge
1 year, 8 months ago

Threads hits 100 million users in five-day record surge

Al Jazeera  

Launched by Meta as a rival to Twitter, Threads has become the fastest-growing consumer app, data tracking sites say. The Threads app launched by Instagram as a rival to Twitter has seen more than 100 million users sign up in less than five days, data tracking websites said on Monday, smashing the record of artificial intelligence tool ChatGPT for the …

Explained | What should you know about Meta’s social media app Threads?
1 year, 8 months ago

Explained | What should you know about Meta’s social media app Threads?

The Hindu  

The story so far: The past two weeks sorely tested the patience of Twitter users. Though Threads is still in its early days, Meta plans to make it compatible with the open social networking protocol ActivityPub, so that Threads could one day work with platforms such as the decentralised social media site Mastodon and the content management system and website-builder …

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