On-premise outlets banking on social networking to expand presence, sales
3 years, 8 months ago

On-premise outlets banking on social networking to expand presence, sales

China Daily  

A customer orders a cup of coffee at a Starbucks outlet in Qingdao, Shandong province. Online social networking has become the new trend for on-premise coffee chains to get connected with digital-savvy Chinese consumers, even as the companies intensify their brick-and-mortar store expansion in the country. Starbucks China, a unit of United States-based coffee giant Starbucks, has introduced Starbucks Now service on WeChat mini-program, featuring "taking-out for He/She" and "Coffee Social Circle" to order drinks as greetings or to share one's beverage preferences. Starbucks has prioritized its "Starbucks Now" initiative, and edged up its online capacity to cash in on consumers' fast picking-up coffee drinking habit, according to Mintel Group Ltd, a market research firm. In addition to expanding online, Starbucks on April 27 opened its 5,000th store on the Chinese mainland in Qingdao, Shandong province, 22 years after its first outlet opened on the mainland.

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History of this topic

Starbucks China: Expanding into Lower-Tier Cities, Driving Growth in County-Level Stores
2 months, 1 week ago

Starbucks China: Expanding into Lower-Tier Cities, Driving Growth in County-Level Stores

China Daily  

Starbucks China's performance from its newly-opened county-level stores has shown improvement compared to those in higher-tier cities. The company's revenue in China reached $783.7 million in the fourth quarter, marking a 6 percent increase from the previous quarter despite a 7 percent decline year-on-year. However, comparable store sales in China faced a 14 percent decline due to intensified competition and …

Starbucks Redefines Its Strategy for China Coffee Market: A Focus on Sustainability and Quality
Trending News
2 months, 1 week ago

Starbucks Redefines Its Strategy for China Coffee Market: A Focus on Sustainability and Quality

China Daily  

Tims China is shifting its focus away from the price-driven race to the bottom and towards sustainability and quality for long-term success. The company will prioritize sustainability and quality for long-term success, focusing on partnerships and local supply chain initiatives to strengthen its brand. Starbucks China is also focusing on leadership and innovation to drive growth, with Molly Liu recently …

China is now the world leader in coffee shops
5 months ago

China is now the world leader in coffee shops

Live Mint  

The historic city of Suzhou, about an hour’s drive from Shanghai, is criss-crossed with canals. Between 2010 and 2022 coffee consumption per person in China rose fourfold, according to the International Coffee Organisation, a group of producer and user countries. But last year China surpassed America, becoming the country with the most branded coffee shops in the world, as the …

Starbucks China bonds the community with a better supply chain
1 year, 1 month ago

Starbucks China bonds the community with a better supply chain

China Daily  

Starbucks China's debut at the first China International Supply Chain Expo. Starbucks China, the coffee chain house, made its appearance at the first China International Supply Chain Expo with its scaled vertical integration approach from "bean-to-cup", to elevate consumer experiences and strengthen connections with the Chinese community. The company in Sept unveiled its Coffee Innovation Park in Kunshan, Jiangsu province, …

How Starbucks Lost the Top Spot in China’s Coffee Race
1 year, 1 month ago

How Starbucks Lost the Top Spot in China’s Coffee Race

Live Mint  

Starbucks is losing its prime spot among chains racing to meet China’s growing thirst for coffee. Luckin Coffee has surpassed Starbucks as China’s biggest coffee chain by sales and units, company reports show, a comeback for the Chinese company after an accounting scandal that stalled its growth. Executives said China would one day become Starbucks’s largest market. Luckin, founded in …

Starbucks earns big in the Chinese market
1 year, 5 months ago

Starbucks earns big in the Chinese market

China Daily  

Starbucks is rolling out a range of new sustainable packaging at its stores in China. In the Chinese market, the company's comparable store sales increased 46 percent and the transactions grew 48 percent in Q3 which ended on July 2 this year. China business continued to recover in line with expectations and it is clear the company has abundant opportunity …

Starbucks misses sales, revenue estimates as China falters
1 year, 11 months ago

Starbucks misses sales, revenue estimates as China falters

Associated Press  

Starbucks reported lower-than-expected sales in its fiscal first quarter, with COVID store shutdowns in China overshadowing stronger results elsewhere. During a conference call with investors, Starbucks’ interim CEO Howard Schultz said China’s decision to end its zero-COVID policy in December caused a spike in infections that closed nearly 30% of Starbucks’ 6,000 stores at its peak. But Schultz said Starbucks …

Starbucks reports record Q4 revenue despite China declines
2 years, 2 months ago

Starbucks reports record Q4 revenue despite China declines

Associated Press  

Pumpkin spice pumped up Starbucks’ sales in its fiscal fourth quarter, and the company said it’s confident that momentum will carry on into next year. “There is an affordable luxury to Starbucks that our customer base has been willing to support,” Starbucks’ interim CEO Howard Schultz said Thursday in a conference call with investors. Starbucks said it expects global same-store …

Starbucks charts expansion plan in China for more market share
2 years, 3 months ago

Starbucks charts expansion plan in China for more market share

China Daily  

A Starbucks store in Hangzhou, Zhejiang province. Starbucks plans to increase its store numbers by 50 percent to 9,000 stores by 2025 in China－its second-largest market－as well as double its sales and quadruple its operating income through efforts including store expansion, growth in omnichannel engagement and at-home and on-the-go coffee services. By 2025, the company is expected to open a …

On-premise outlets banking on social networking to expand presence, sales
3 years, 8 months ago

On-premise outlets banking on social networking to expand presence, sales

China Daily  

A customer views the new Starbucks Now service, which allows consumers to share one's coffee preferences with friends through WeChat, on her cellphone. The company said it would invest 2.5 billion yuan over the next three years to accelerate expansion in the Chinese mainland market by adding new shops, boosting deliveries and diversifying snack offerings. Costa Coffee, which has been …

On-premise outlets banking on social networking to expand presence, sales
3 years, 8 months ago

On-premise outlets banking on social networking to expand presence, sales

China Daily  

A customer orders a cup of coffee at a Starbucks outlet in Qingdao, Shandong province. Online social networking has become the new trend for on-premise coffee chains to get connected with digital-savvy Chinese consumers, even as the companies intensify their brick-and-mortar store expansion in the country. Starbucks China, a unit of United States-based coffee giant Starbucks, has introduced Starbucks Now …

Store expansions, online orders help in keeping momentum on even keel
3 years, 10 months ago

Store expansions, online orders help in keeping momentum on even keel

China Daily  

A Starbucks Now Store in Beijing's financial area. CHINA DAILY Leading coffee chains are banking on the strong growth seen in the recent quarters to chart store expansions and penetration into more lower-tier cities, despite the huge surge in online orders due to the COVID-19 restrictions. Leading coffeehouse chain Starbucks Corp said its comparable store sales rose by 5 percent …

Starbucks continues to nurture its latte influence in China
3 years, 11 months ago

Starbucks continues to nurture its latte influence in China

China Daily  

The entrance of the Starbucks coffeehouse in Hefei, capital of Anhui province. ZHOU DAOXIAN/FOR CHINA DAILY HEFEI－In a country with time-honored tea culture, Su Yang, has developed the habit of drinking coffee, largely due to the influence of Starbucks. "It's difficult to start a day without a cup of coffee," says Su, a 29-year-old white-collar worker in Hefei, capital of …

Starbucks continues to nurture its latte influence in China
3 years, 11 months ago

Starbucks continues to nurture its latte influence in China

China Daily  

The entrance of the Starbucks coffeehouse in Hefei, capital of Anhui province. ZHOU DAOXIAN/FOR CHINA DAILY HEFEI－In a country with time-honored tea culture, Su Yang, has developed the habit of drinking coffee, largely due to the influence of Starbucks. "It's difficult to start a day without a cup of coffee," says Su, a 29-year-old white-collar worker in Hefei, capital of …

Starbucks Expands Order Services Via Alibaba Apps in China to Boost Business Amid Covid-19 Fallout
4 years, 5 months ago

Starbucks Expands Order Services Via Alibaba Apps in China to Boost Business Amid Covid-19 Fallout

News 18  

Chinese Starbucks customers can order the coffee chain’s drinks on Alibaba’s Taobao marketplace and mobile map apps, Reuters checks showed, in a sign, the two companies may be expanding a partnership signed in 2018. Alipay, the online payment app run by Alibaba affiliate Ant Group, and its local service platform Koubei also offers the same online order and in-store pick-up …

Coffee culture hits new highs
4 years, 6 months ago

Coffee culture hits new highs

China Daily  

A barista makes coffee at A&A Coffee in Shanghai. "We will expand the coffee-experience areas in Family Mart, and our final goal is to launch our coffee brand independently," Wang says. She explains that while coffee chains like Starbucks focus more on providing a comfortable in-store environment, those like Par Cafe are primarily aimed at white-collar workers who simply need …

Coffee culture hits new highs
4 years, 6 months ago

Coffee culture hits new highs

China Daily  

A barista makes coffee at A&A Coffee in Shanghai. "We will expand the coffee-experience areas in Family Mart, and our final goal is to launch our coffee brand independently," Wang says. She explains that while coffee chains like Starbucks focus more on providing a comfortable in-store environment, those like Par Cafe are primarily aimed at white-collar workers who simply need …

China's coffee consumption upgrading speeds up industrial layout
4 years, 8 months ago

China's coffee consumption upgrading speeds up industrial layout

China Daily  

The world's biggest Starbucks store, Coffee Wonderland, is located in Shanghai. Coffee lover Zhao Xiaotong rushed to a Starbucks store when the coffee brand resumed business in Nanjing, capital of East China's Jiangsu province. Nowadays, coffee consumption is also growing rapidly in China, turning the traditionally tea-drinking country into one of the world's most promising markets for the coffee industry. …

China's coffee consumption upgrading speeds up industrial layout
4 years, 8 months ago

China's coffee consumption upgrading speeds up industrial layout

China Daily  

The world's biggest Starbucks store, Coffee Wonderland, is located in Shanghai. Coffee lover Zhao Xiaotong rushed to a Starbucks store when the coffee brand resumed business in Nanjing, capital of East China's Jiangsu province. Nowadays, coffee consumption is also growing rapidly in China, turning the traditionally tea-drinking country into one of the world's most promising markets for the coffee industry. …

How Starbucks has picked up steam again
5 years, 5 months ago

How Starbucks has picked up steam again

LA Times  

A Starbucks coffee shop in Beijing last year. Same-store sales in China alone, where Starbucks has been aggressively opening thousands of outlets, fell slightly during last year’s spring quarter as competition grew. And Starbucks’ management — led by Chief Executive Kevin Johnson, who took over two years ago from longtime CEO Howard Schultz — had produced quarterly results that sometimes …

Starbucks opens 'silent cafe' in China's Guangzhou
5 years, 7 months ago

Starbucks opens 'silent cafe' in China's Guangzhou

India TV News  

Leading coffee chain Starbucks has opened a "silent cafe" in the Chinese city of Guangzhou, where about half of the staff are hearing impaired, as part of an initiative to support the employment of disabled people. "This might be the quietest Starbucks of over 3,800 shops on the Chinese mainland," Xinhua news agency quoted Leo Tsoi, chief operating officer of …

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