Region to mix history, culture to create momentum
China DailyThe first Sichuan Culture and Tourism Development Convention, to be held on April 29 in Chengdu, capital of Sichuan province, is expected to inject new momentum into the integration of culture and tourism in Sichuan with the releases of a series of new policies and measures. The Tianfu Tourism Counties project, Each county named as a Tianfu Tourism County will receive a provincial financial incentive of 30 million yuan, according to the department of culture and tourism. In five years, the province is scheduled to build 50 Tianfu Tourism Counties with distinctive features, strong industrial strength, excellent business environment, perfect service facilities, as well as a great reputation at home and abroad, the department said. Hong Qinghua, founder of online travel agency Lvmama and chairman of Jingyu Group, pointed out that Sichuan is already a big tourism destination, with each of the Tianfu Tourism Counties able to play an important role in further improvements. Hong said each of the Tianfu Tourism Counties should be developed into an IP of Sichuan tourism, and the various elements of the tourism industrial chain should work together to build Sichuan into a world-class tourist destination.