Google Announces Third Iteration Of DigiPivot Upskilling Program For Women

Google, in 2020, announced its DigiPivot platform in association with Avtar Group and the Indian School of Business. With a successful first and second iteration of the 22-week long virtual curriculum and mentorship, Google has now announced the third edition of DigiPivot 2022 for 120 women professionals, the company announced in a blog post. In addition, the new edition also incorporates curriculum enhancements to align with job market expectations, and brings on-board DigiPivot’s first industry partner, Hindustan Unilever Limited, to provide participants industry-specific insights and applications and mentorship. Google said that keeping in mind the upskilling required in early-career, mid-career, and after a career break, DigiPivot 2022 will also tailor its content to respond to these sub-cohorts. Participants of the program will get access to the recently launched Google Career Certificate in Digital Marketing & Ecommerce for hands-on experience with popular digital marketing and e-commerce tools and platforms such as Canva, Constant Contact, Hootsuite, HubSpot, MailChimp, Shopify and Twitter, as well as Google Ads and Google Analytics, Google said in its blog post.