Chicken wings or pizza? Adobe discusses Super Bowl insights

NEW YORK — Adobe mined its data on mobile ads, social sentiment and consumer purchasing to see what trends are bubbling up ahead of Sunday’s Super Bowl pitting the Atlanta Falcons against the New England Patriots. ___ Q: Your data found that people watch fewer mobile ads in their entirety during bigger games like the Super Bowl, and even fewer at halftime. A: We saw fans really stocking up on chicken wings for their Super Bowl party. We had all thought that pizza was one of the more popular items, but it really is the chicken wings people are going for.