Blackpink slips past BTS on Nov K-pop group brand ranks thanks to Rosé's ‘APT’ success; Bigbang in at No. 6 | See top 30
3 weeks, 5 days ago

Blackpink slips past BTS on Nov K-pop group brand ranks thanks to Rosé's ‘APT’ success; Bigbang in at No. 6 | See top 30

Hindustan Times  

BLACKPINK's Rosé has indeed pulled out all the chart-topping and headline-earning stops for her group this month. Despite the YG Entertainment four-member girl group's current inactivity as a whole while its members pursue solo careers elsewhere, the beloved K-pop team has ranked atop the November idol group brand reputation rankings. BLACKPINK defeated BTS to take the leading spot on the November idol group brand reputation rankings. This jaw-dropping success is indisputably attributed to Rosé’s super-viral global collaboration with Grammy-winning artist Bruno Mars for the single “APT.” Shooting back to the top, BLACKPINK left BTS behind as its massive rise in brand reputation index earned the girl group a score of 12,846,175, compared to 3,178,958 in October. Jennie, Lisa, Rosé and Jisoo's group keyword analysis revealed high-ranking phrases, including “Rosé,” “APT,” and “BLINK.” New Zealand-born K-pop singer’s brand gained further traction last week thanks to a surprise performance with her recent musical collaborator at the 2024 MAMA Awards’ Japan chapter.

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