Urban demand growth rate fall hurts FMCG business amid rising food inflation — expert advice
Live MintThe FMCG sector has been one of the poorest performers over the past 18 months. Urban demand, which accounts for about 2/3rd of FMCG business, volume growth more than halved in 2024 due to an increase in food inflation, moderation in disposable income, and reduction in central & state expenditure. Also new large entrants like Reliance Consumer are eating market share by providing low product entry price and more than industry commission to wholesalers and retailers, which can continue in the slow to medium-term. The post 2024 monsoon climate is expected to be lucrative for Rabi cultivation led by neutral to positive La-Nina, the opposite of EL-Nino experienced in 2024, and better reservoir levels compared to last year. A reduction in food inflation will benefit an increase in urban disposable income and a reduction in input costs of FMCG players, thus increasing margins.