Do you believe the buzzwords on the box?
Live MintI've noticed you've been trying to eat healthy lately. It's called the "health halo" effect of food marketing, a term defined by the MacMillan Dictionary as "the perception that a particular food is good for you even when there is little or no evidence to confirm this is true." If you're unsure how food marketers can trick you into thinking a product is healthy for you when it happily resides in the "grey area" of foods, take this example. I often dialogue with them about their food choices to better understand how "good" they perceive their diet. In early 2020, a UK youth organization called "Bite Back 2030" commissioned a report to analyze over 500 popular grocery brands to determine if their halo marketing tactics reflected the product's nutritional value inside the box.
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