Conor McGregor dropped by Proper No. Twelve, the whiskey brand he helped create

New York CNN — Conor McGregor will no longer be the face of the popular Irish whiskey brand that he helped create. Twelve, said in a statement to CNN that it does “not plan to use Mr. McGregor’s name and likeness in the marketing of the brand” going forward. McGregor helped create Proper in 2018 and sold a majority of the brand in 2021 to Proximo, which owns other spirits like tequila Jose Cuervo and whiskey Bushmills. Last Friday, a civil court jury awarded Hand nearly 250,000 euros, after finding McGregor liable for assault, according to the Courts Service in Ireland.