Advertisers have Facebook’s attention. Now here’s what they want
CNNNew York CNN Business — Facebook is about to look a little different, whether users notice or not. Starting Wednesday, numerous household names – from Hershey’s to Denny’s – will officially pause advertising on the platform as part of a broader boycott effort over concerns about Facebook’s handling of misinformation and hate speech. A civil rights coalition that includes the Anti-Defamation League and the NAACP launched the #StopHateforProfit campaign last month, calling on major corporations to halt advertising on Facebook for the month of July due to the platform’s “repeated failure to meaningfully address the vast proliferation of hate on its platforms.” While some brands are halting spending through the end of the month, others such as household goods giant Unilever are pausing advertising through the end of the year across social media, not just Facebook. Facebook framed the meeting as part of its regular engagement with “civil rights leaders and organizations.” “They asked about having Mark at the meeting, and we’ve since confirmed that Mark is able to join,” Andy Stone, a spokesperson for Facebook, said in a statement provided to CNN Business. “We’re waiting to hear back and look forward to the opportunity to continue the dialogue.” Now that the groups have Facebook’s attention, the campaign is calling on participating brands to ask for 10 changes that touch on seemingly every aspect of how the company operates, from the ads it allows to run on the platform to the makeup of its leadership team and its content moderation policies.