Breakfast TV: How Sunrise became complacent and let Today catch up in the ratings

After years spent languishing in the ratings, Nine's Today show is finally closing the gap with Channel Seven's Sunrise. Pictured: Karl Stefanovic and Allison Langdon TV Blackbox editor Rob McKnight, a former senior executive at Nine, believes that Today's steady growth since the start of the year 'will be of concern' for Sunrise bosses. Industry insight: TV Blackbox editor Rob McKnight, a former senior executive at Nine, believes that Today's steady growth since the start of the year 'will be of concern' for Sunrise bosses 'Viewers like consistency and probably are unsure who they’re going to see in the hosting chair from one day to the next,' he said. Man on a mission: Today host Karl Stefanovic looked focused and determined as he left Channel Nine headquarters in Sydney on Wednesday 'Viewers like consistency': McKnight believes that viewers are switching from Sunrise to Today in part because Sam and Kochie are only working four days a week Today also beat Sunrise's audience in two out of the five major cities - reaching 64,000 viewers in Melbourne and 56,000 in Brisbane. Marathon, not a sprint: Nine's director of morning television, Steven Burling, said in July that he wouldn't be happy until Today topped the ratings - but he hastened to add that Today was on the right track Despite Today's success, it must be noted that Sunrise has won every week and every day of 2020 and has long been the most-watched breakfast TV show nationally and in the major cities.