1 month, 3 weeks ago
Coffee culture percolating in popularity
China DailyConsumers visit a Nespresso store at a mall in Shanghai in November. "Capsule coffee is increasingly appealing to office workers and younger consumers, penetrating further into various-tier cities," said Gao. According to Zero Power Intelligence Group, Europe leads the global capsule coffee machine market, accounting for over 40 percent of market share, with North America close behind at about 30 percent. The report said the global capsule coffee machine market reached around $18 billion in 2023 and is expected to grow to $23 billion by 2026, with a compound annual growth rate of 5-6 percent. "The rapid development of on-premises coffee and lower-price strategies have fueled a strong value orientation among local consumers," Gao said.
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