Is the southern sweep of the box-office only about big budgets?
2 years, 5 months ago

Is the southern sweep of the box-office only about big budgets?

Live Mint  

North India’s first major tryst with southern cinema came only during the pandemic. Four of the five biggest worldwide grossers among Indian movies since 2021 have been southern films—two Telugu and one Kannada and Tamil each. This was a sharp turnaround from 2019, when Hindi movies‘ box office collection, at ₹5,200 crore, was 1.3 times that of southern films. The glaring examples of big budgets tanking at the box office are present not just among Hindi movies but among southern films as well. While Jersey and Bachchhan Paandey—both Hindi remakes of southern films—were massive failures, the trend may only double down, even though remakes are generating less interest since originals are readily available online.

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