TikTok rival short form videos app YouTube Shorts hits 6.5 bn daily views
3 years, 8 months ago

TikTok rival short form videos app YouTube Shorts hits 6.5 bn daily views

Business Standard  

YouTube Shorts which is a TikTok-like short form video app continues to gain popularity with over 6.5 billion daily views as of March, up from 3.5 billion at the end of 2020, the company has announced. Shorts is a new short-form video experience right on YouTube for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones. With over 2 billion monthly logged in users and over 1 billion hours of video watched every day, Google-owned YouTube is offering advertisers efficient reach to large audiences which are incremental to those found on TV. The company said that YouTube advertising revenues of $6 billion in the January-March period of 2021, up 49 per cent, is driven by exceptional performance in direct response and ongoing strength in brand advertising.

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History of this topic

TikTok could be banned in the US: What are the best alternatives?
1 hour, 18 minutes ago

TikTok could be banned in the US: What are the best alternatives?

Firstpost  

TikTok owner ByteDance has till January 19 to find a new owner or shut the popular app down in America. It also allows users to make money from their followers via ‘SuperLikes.’ Snapchat Snapchat, launched in 2011 with its infamous disappearing videos, remains popular among teens and younger adults. The platform gained so much traction that Meta designed a similar …

Here’s what TikTok users are saying about the looming ban
Trending News
3 days, 5 hours ago

Here’s what TikTok users are saying about the looming ban

CNN  

CNN — TikTok creators and users are facing the reality that the popular short-video app will likely be banned in the United States. I might just put the phone down.” Creators bid farewell The TikTok ban could lead to a loss of income for creators, whose partnerships, monetization and followers aren’t guaranteed if they move to other platforms. “If we …

TikTok ban in US is looming—Here are 8 alternative platforms to switch to
3 days, 15 hours ago

TikTok ban in US is looming—Here are 8 alternative platforms to switch to

Live Mint  

The fate of TikTok now rests in the hands of the US Supreme Court, which will hear arguments regarding a law that could force its parent company, ByteDance, to sell the popular social media app by January 19. Key features include: Music integration: Users can add popular songs or audio clips to their videos. Key features include: Advanced editing tools: …

Small businesses brace themselves for potentially disruptive TikTok ban
2 weeks, 1 day ago

Small businesses brace themselves for potentially disruptive TikTok ban

Associated Press  

A looming TikTok ban could affect the millions of small businesses that use the short-video social media app to help them grow their business. According to TikTok’s own estimates, small businesses on TikTok would lose more than $1 billion in revenue in a single month if the ban goes into effect. The Justice Department ordered the app’s China-based parent company, …

Thanks to Indian creators, YouTube Shorts hit a trillion views: CEO
5 months, 1 week ago

Thanks to Indian creators, YouTube Shorts hit a trillion views: CEO

Firstpost  

YouTube Shorts has surpassed one trillion views, YouTube CEO Neal Mohan, on the ocassion, stressed the global influence of Indian content creators. YouTube also unveiled new ad formats for Shorts and Connected TVs to boost engagement and advertising effectiveness YouTube Shorts, a 60-second video format which made its global debut in India in 2020, has surpassed a trillion views, YouTube …

YouTube Shorts adds TikTok-like text-to-speech video narration
6 months ago

YouTube Shorts adds TikTok-like text-to-speech video narration

The Hindu  

YouTube announced new features coming for Shorts, some of which are now available. The features include text-to-speech narration for videos that allows creators to make use of artificial intelligence to add voiceover to videos. Creators can use the feature by tapping on the “add voice” icon after creating text in Shorts. The video-sharing platform also launched auto-generated captions that can …

Instagram, YouTube the biggest likely winners of TikTok ban but smaller rivals could rise too
8 months, 2 weeks ago

Instagram, YouTube the biggest likely winners of TikTok ban but smaller rivals could rise too

Associated Press  

Adult U.S. TikTok users spend an average of 54 minutes on the app on any given day, more than Instagram, Snapchat or YouTube, according to research firm eMarketer. “Replicating TikTok’s algorithm is a nearly impossible task, as rival Meta would attest to,” said eMarketer analyst Jasmine Enberg. “TikTok’s ability to serve up relevant and entertaining content to its users is …

TikTok is finally on the decline. Here’s why.
10 months, 3 weeks ago

TikTok is finally on the decline. Here’s why.

Slate  

Don’t look now, but after half a decade of transforming public life on an international scale, TikTok may finally be entering its flop era. Then, there’s also the sharp slowdown in user growth over the past year, widespread annoyance with its ad-heavy push into e-commerce via the “TikTok Shop,” impatience with its never-ending deluge of A.I.–generated spam and misinformation, exhaustion …

YouTube Shorts explodes in popularity with 96% of Indian youth aged 18-44
1 year, 3 months ago

YouTube Shorts explodes in popularity with 96% of Indian youth aged 18-44

India TV News  

YouTube has solidified its position as the preferred online platform for four out of every five Indian internet users. Furthermore, its short-video creation tool, YouTube Shorts, has witnessed substantial growth, with 96 per cent of users aged 18 to 44 in India embracing the platform. This growth has transcended devices, with 88 per cent of Indian online users aged 18 …

YouTube employees anxious about Shorts' impact on the platform's mainstay content
1 year, 4 months ago

YouTube employees anxious about Shorts' impact on the platform's mainstay content

India TV News  

YouTube Shorts, the short-form video section launched by YouTube in 2020, has garnered substantial popularity since its global release in 2021. However, it now raises concerns among YouTube employees who fear it might overshadow the platform's core business of long-form content. While YouTube introduced Shorts to tap into this trend, the ad revenue from short videos falls short of what …

YouTube celebrates more than two billion logged-in users watching Shorts every month
1 year, 5 months ago

YouTube celebrates more than two billion logged-in users watching Shorts every month

The Hindu  

YouTube said on Tuesday that its Shorts videos were being watched by more than two billion logged-in users worldwide, as the Google-owned video platform tries to cash in on the booming popularity of short-form videos on social media apps. To celebrate the milestone, YouTube shared six new ways for content creators to make more engaging Shorts on the platform. These …

Chingari short video app to cut 20% of workforce
1 year, 6 months ago

Chingari short video app to cut 20% of workforce

Live Mint  

Short video app, Chingari, announced a fresh round of layoffs which will impact around 20 per cent of its workforce, according to media reports. The short video app is a rival of brands like Instagram and Snapchat, and gained popularity after the ban of TikTok in June 2020. The company was founded in 2018 and was able to make its …

YouTube Shorts Now Gets 50 Billion Views Daily: Alphabet CEO Sundar Pichai
1 year, 11 months ago

YouTube Shorts Now Gets 50 Billion Views Daily: Alphabet CEO Sundar Pichai

News 18  

YouTube Shorts, Google’s answer to TikTok, is now averaging over 50 billion daily views, up from 30 billion that was last reported, Alphabet and Google CEO Sundar Pichai has announced. Together with our YouTube Primetime channel subscriptions and YouTube TV, we have good momentum here,” Pichai said during the analysts’ call late on Thursday. In December, the National Football League …

YouTube launches Shorts with Instagram reels like feature: Know more
2 years, 2 months ago

YouTube launches Shorts with Instagram reels like feature: Know more

India TV News  

YouTube has started rolling out the Shorts feature for TV to its global users. The rival of TikTok- a short-form video app and Instagram Reels have added a feature to enable the user to enjoy trending videos from mobile as well as on a larger screen. The updated YouTube smart TV app will now let users see the popular vertical …

Not another TikTok clone! Now Twitter is adding a video feed that can be expanded to full screen
2 years, 3 months ago

Not another TikTok clone! Now Twitter is adding a video feed that can be expanded to full screen

Daily Mail  

Twitter has become the latest online platform to imitate China's TikTok by adding an 'immersive' video experience, following in the footsteps of Instagram and YouTube. The US platform has said it's changing its video player so Twitter users can expand videos to full screen with a single tap. Currently, videos on Twitter only take up part of the screen, but …

YouTube expands monetisation plans to Shorts video creators
2 years, 3 months ago

YouTube expands monetisation plans to Shorts video creators

The Hindu  

Google-owned video platform YouTube announced on September 20 it will expand its monetisation plan, called the YouTube Partner Program, to allow more creators to earn revenue through Shorts videos. “From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views,” the company said. “Creators can now buy affordable, …

Why YouTube is luring content creators to Shorts
2 years, 3 months ago

Why YouTube is luring content creators to Shorts

Live Mint  

Recently, YouTube said it will share advertising revenues with content creators on Shorts, its sharing platform for short-form videos. Tata, Singapore Airlines may merge Vistara, Air India Explained: Gameskraft and tax tangle of online gaming industry Why luxury housing is reviving even amid rate hikes For platforms such as YouTube, users, content and creators are connected. While consumers direct 7% …

YouTube in challenge to TikTok to give Shorts creators 45% of ad sales
2 years, 3 months ago

YouTube in challenge to TikTok to give Shorts creators 45% of ad sales

The Hindu  

YouTube unveiled a new way for creators to make money on short-form video, as it faces intensifying competition from TikTok. The Google-owned streaming service announced Tuesday that it would introduce advertising on its video feature Shorts and give video creators 45% of the revenue. The internet's dominant video site has struggled to compete with TikTok, the app that got its …

YouTube Will Allow Creators To Reply To Comments With Shorts
2 years, 3 months ago

YouTube Will Allow Creators To Reply To Comments With Shorts

News 18  

Google-owned YouTube has allowed creators to reply to comments from their fans on their videos with Shorts on iOS devices. The company said that it heard creators’ request to allow them to feature comments posted on their channels in the content on the short-form video app. “Invite your audience to connect with you via this new feature by answering their …

YouTube Will Be Adding Watermark To Every Shorts Video You Download: What It Means
2 years, 4 months ago

YouTube Will Be Adding Watermark To Every Shorts Video You Download: What It Means

News 18  

YouTube Shorts is slowly but surely gaining traction, and the platform is giving it more chances to grow with some new changes. This seems like a move which YouTube believes will help bring more users to the short video medium, as they know the original source of the shared video is from YouTube Shorts. YouTube Shorts goes up against Instagram …

Do not share TikTok videos on Instagram and YouTube- But why?
2 years, 4 months ago

Do not share TikTok videos on Instagram and YouTube- But why?

India TV News  

Instagram and YouTube have introduced new features to discourage the Chinese short-form video platform TikTok. On the other hand, when creators now make a video on YouTube Shorts, they will not be able to download the video and cross-post it to other apps without a "YouTube watermark". "If you're a creator who downloads your Shorts from YouTube Studio to share …

Instagram faces backlash for TikTok-like features, to pause certain features users complained about
2 years, 5 months ago

Instagram faces backlash for TikTok-like features, to pause certain features users complained about

Firstpost  

Just days after Instagram CEO Adam Mosseri doubled down on the recent changes to the app that has made Instagram more like TikTok, the platform has announced that they will be pausing some of the features that users and prominent creators like Kylie Jenner and Kim Kardashian have complained about. Off late, a user’s feed would just be filled with …

Advantage Instagram, YouTube in short video space
2 years, 5 months ago

Advantage Instagram, YouTube in short video space

Live Mint  

New Delhi: Indian short video platforms may be running out of time to effectively monetize their platforms as Google’s YouTube and Meta’s Instagram muscle into the space. Ramdasan noted that Instagram’s “deeper financial backing" could eventually help it build further on its 10-year monetization plan with Reels. Meta’s India head Ajit Mohan said last July that Indians uploaded 6 million …

TikTok Is More Popular Than YouTube In Most Countries Among Youth And Kids
2 years, 6 months ago

TikTok Is More Popular Than YouTube In Most Countries Among Youth And Kids

News 18  

Kids and teenagers are watching an average of 91 minutes content on Chinese short-video platform TikTok daily compared to just 56 minutes on Google-owned YouTube globally, new data has shown. The TikTok phenomenon began in June 2020 when it started to outrank YouTube in terms of the average minutes per day of watch time by people ages 4 through 18. …

Facebook planning to make big changes to rival TikTok, leaked memo reveals
2 years, 6 months ago

Facebook planning to make big changes to rival TikTok, leaked memo reveals

India Today  

Instagram introduced TikTok-inspired Reels in 2020, and the company has been slowly adding features to increase its discoverability. According to a leaked memo published by The Verge, Facebook app head Tom Alison wants the platform to incorporate a "Discovery Engine" to offer more personalised short video recommendations similar to TikTok's "For You" feed. The leaked memo indicates that the Reels …

YouTube Shorts a huge hit! Logs 1.5 billion monthly users
2 years, 7 months ago

YouTube Shorts a huge hit! Logs 1.5 billion monthly users

India TV News  

YouTube has recently stated that the shorts on the platform has got a huge followship and every month, around 1.5 billion people spend time watching those short format videos on the platform. Two years after YouTube gave the creators lucrative cash bonuses and expanded features on the platform, which could be similar to TikTok, the platform that brought short format …

YouTube enables you to make Shorts in a new and advanced way, know more
2 years, 8 months ago

YouTube enables you to make Shorts in a new and advanced way, know more

India TV News  

YouTube reportedly gets over 30 billion views on YouTube Shorts every day, which is 4x upgradation to what we had a year back. The basis on the new trend of upgrading on YouTube, the company has announced new creation features to spark the video viewership by introducing the Green Screen which has started to roll out for iOS users. Green …

YouTube Shorts Coming Soon To Your PC And Tablet: All Details
2 years, 8 months ago

YouTube Shorts Coming Soon To Your PC And Tablet: All Details

News 18  

YouTube Shorts, which is the equivalent of TikTok and Instagram Reels is coming soon to your PC and tablet. Since its release, YouTube Shorts has kept itself limited to mobile devices, considering the larger userbase on smartphones. Offering Shorts to the biggest screen would be an intriguing move, and people might actually prefer it watching them on the desktop or …

YouTube Shorts Now Allows Creators To Pick Clips From Any Video On YouTube
2 years, 9 months ago

YouTube Shorts Now Allows Creators To Pick Clips From Any Video On YouTube

News 18  

YouTube has announced that it is now letting creators use video clips from billions of YouTube videos for their Shorts, the company announced in a blog post. YouTube Shorts are the Google-owned video platform?s TikTok and Instagram Reels-like short videos. This new feature on YouTube Shorts is similar to the feature provided on other short-form video apps like Instagram?s Remix …

TikTok Says It Has Over 1 Billion Active Users In Just Four Years After Launch
3 years, 3 months ago

TikTok Says It Has Over 1 Billion Active Users In Just Four Years After Launch

News 18  

TikTok said Monday it now has more than a billion active users, just four years after the hugely popular video-sharing app was launched by Chinese group ByteDance. Already popular before the coronavirus pandemic – mainly due to its viral choreography set to pop songs – TikTok received a major boost amid lockdowns, school closures and telecommuting. The ByteDance subsidiary, whose …

YouTube puts $100 million into creator fund to rival TikTok
3 years, 8 months ago

YouTube puts $100 million into creator fund to rival TikTok

LA Times  

The YouTube app icon on an iPad. YouTube aims to keep pace with TikTok and Snap by paying creators to make content, even if they’re not part of its advertising program. YouTube said it’s starting a $100-million fund for creators of video Shorts, the company’s feature that rivals TikTok. The fund for Shorts creators is the latest entry in a …

Instagram extends Reels video length to 30 seconds, lets users trim and delete clips
4 years, 3 months ago

Instagram extends Reels video length to 30 seconds, lets users trim and delete clips

India Today  

Instagram has announced new updates for its TikTok-like short video feature, Reels. While it’s still early, we’re seeing a lot of entertaining, creative content," said Instagram Reels Director, Tessa Lyons-Laing. While the Head of Instagram, Adam Moserri tweeted, "You’ve been asking for more options to create and edit reels and we hope this give you more ways to have fun …

YouTube tests TikTok rival in India
4 years, 4 months ago

YouTube tests TikTok rival in India

The Hindu  

YouTube on Monday began testing a TikTok rival in India, saying it would refine its short video format and roll it out in more countries in coming months. “Shorts is a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” YouTube vice president of product management Chris Jaffe …

TikTok ban would leave a giant social media hole
4 years, 5 months ago

TikTok ban would leave a giant social media hole

Live Mint  

TikTok, the popular social-media app featuring do-it-yourself short videos, has also become one of the sore points in the growing frictions between the U.S. and China owing to its ownership by Beijing-based ByteDance Ltd. In another milestone, Netflix added TikTok to its short list of competitors for the first time in its letter to investors last week, saying the app’s …

YouTube targets TikTok with new 15-second video test
4 years, 6 months ago

YouTube targets TikTok with new 15-second video test

India TV News  

Google-owned YouTube appears to have taken an aim at TikTok as the Google-owned platform has now started testing a way to record multi-segment videos that run up to a maximum length of 15 seconds. Instagram's new video-music remix feature Reels, which is currently available only in a few markets like Brazil, France and Germany, allows users to record short, 15-second …

Youtube reportedly developing short-video platform to take on TikTok
4 years, 9 months ago

Youtube reportedly developing short-video platform to take on TikTok

India Today  

Till a few years ago YouTube was the only preferred video platform, people not only used it to catch up on the latest music videos but Pretty much like TikTok, Shorts will allow users to upload short videos inside the YouTube app. As per the information, YouTube is developing the social media platform and YouTube will be a home to …

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