Love Island plastic surgery ads found to be ‘harmful and irresponsible’ by Advertising Standards Agency
The IndependentSign up for our free Health Check email to receive exclusive analysis on the week in health Get our free Health Check email Get our free Health Check email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Adverts for cosmetic surgery aired during episodes of ITV’s Love Island have been ruled “irresponsible” and “harmful” by the Advertising Standards Agency following complaints from mental health groups. The Mental Health Foundation was one of 17 complainants to contact the ASA after adverts for MYA Cosmetic Surgery were aired, arguing they “exploited young women’s insecurities” and “trivialised” breast enhancement surgery. The charity said the decision was a “watershed moment” for cosmetic surgery advertising and could help address body image concerns, which are a "root cause" of mental ill health in young people. Commenting on the ASA’s ruling the Mental Health Foundation’s director Isabella Goldie, said: “Today’s decision marks a watershed moment for cosmetic surgery advertising which we wholeheartedly welcome.