We can’t help but be excited by generative AI: Apple’s Greg Joswiak

I don’t remember seeing a thing quite like that,” remarks Greg Joswiak on digital artist Dhruv Jani’s labyrinthian game. “It still relatively early days,” Joswiak says, on generative AI. Joswiak says, “The Mac is part of our DNA, of who we are and, for a great number of us, it’s the reason we had originally come to the company.” He explains that the Mac “works across so many different customer segments…students, small businesses and enterprises. We can’t help but be excited by generative AI and what’s been going on with large language models …and because of the neural engine, a lot of people are running their models with lots of parameters on the Mac.” He adds that it is “still relatively early days” for generative AI, with a number of issues to be addressed— everything from hallucination to bias to copyright issues. Joswiak notes that the Vision Pro allows you “to work in this three-dimensional environment, to have this infinite canvas, which I’m not sure people fully understand the power of it” since every device before it has been measured by screen size.