The shape of now
New Indian ExpressIndia’s greatest spiritual show on earth is being recontextualised by a generation different from its predecessor, being at ease with renewed traits, tools, and attitudes. With the Maha Kumbh in full swing, social media buzzed with videos, photos and comments posted by Gen Z, tapping into Being Indian in their own way. Gen Z influencers were out in force, mingling with the great mass of humanity; cell phone camera-voyeurs of bathers in the sacred waters and pretty village girls selling balloons, recording sexy sadhvis and yapping about connecting to their spiritual roots. Content creator Satarupa Paul took a flight from Delhi to Prayagraj to attend the ongoing Maha Kumbh. These weren’t the bastardised versions depicted in Bollywood movies, but real stories of real people caught up in the frenzy and fervour of the largest gathering on earth.” After her grandmother passed, Paul found herself at the Maha Kumbh, standing knee deep in the cold waters of the Sangam on a cold January morning, taking a dip with a smile and looking up to the heavens to say, “Look grandma, I did it for you.” What makes these digital natives tick?
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