Ben & Jerry's creates 'flavour graveyard' as tribute to discontinued ice creams – Firstpost

Ice cream giant Ben & Jerry’s has created a graveyard for ice cream flavours that have been discontinued by the company As Halloween approaches, people are already looking for spooky places to celebrate the festival. Ice cream giant Ben & Jerry’s has created a graveyard for ice cream flavours that have been discontinued by the company. Nicola Simmons from Ben & Jerry’s said that a 3D graveyard is a place for fans to “visit, lament, and celebrate their long, lost favourites.” She added that while an online website for the same was started about 30 years ago, the physical graveyard, built-in 1997, was a “fun tie-in” for the upcoming Halloween and allowed the company to combine the spooky holiday with reminiscing about long gone flavours. While the graveyard offers fans a chance to mourn their favourite discontinued ice creams, it also enables them to reach out to Ben & Jerry’s for giving certain flavours a new lease of life.