How many users does Facebook have? The company struggles to figure it out
Facebook Inc. is struggling to detect and deal with users’ creating multiple accounts on its flagship platform, according to internal documents that raise new questions about how the social-media giant measures its audience. On its website for advertisers, Facebook says its estimate for an ad’s audience size depends in part on the number of accounts users have, but it doesn’t quantify the impact. “It’s not a revelation that we study duplicate accounts, and this snapshot of information doesn’t tell the full story," Facebook spokesman Joe Osborne said, adding that duplicate accounts pose a challenge for many large digital platforms, and that advertisers use Facebook because it gives them desired results. Facebook researchers in the documents quantified the potential impact for advertisers if duplicate users were removed from the audiences it estimated would be reached in a certain kind of ad campaign called “reach and frequency."
Facebook report reveals 76 million accounts were 'fake' last year – Firstpost
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