AI Could Usher in a New Era of Music. Will It Suck?
WiredMichael Sayman has worked at Facebook, Google, Roblox, and Twitter. “Now there’s nearly a million streams on the site.” Sayman’s site is AI Hits. With its notable fealty to the real thing, the Drake-mimicking “Heart on My Sleeve” became the first “hit” of the AI music era, and various versions of it dominate AI Hits. “And how does that even work, when you can make a hundred remixes of the same song?” That latter question, over the legality of the practice of AI music, is central. On a recent podcast interview, Ice Cube urged Drake to directly sue the creator of “Heart on My Sleeve,” and he has tweeted that he finds the idea of generating a song in the style of a dead artist without the approval of the artist’s estate to be “evil and demonic.” But when looking past AI’s potential for legal or ethical blunders, other artists, from pioneering musicians like Holly Herndon to legacy acts like the the Pet Shop Boys, are bullish on AI as a creative tool.