Why Apple CEO Tim Cook invested in a shower head

Tim Cook rarely invests his time and money in products without the Apple Inc. logo. That’s when he met Cook, who happened to use an early version at the gym in Palo Alto, California, where the Apple chief executive officer worked out most mornings. Despite the first prototype being “crude,” the Apple CEO was excited about the product because there hadn’t been much recent innovation in the shower market. Winter wouldn’t disclose how much Cook invested, but said it was “significant.” The Nebia co-founder said Cook used his own money and stressed that the startup hasn’t received any formal help from Apple, which declined to comment. Still, Cook shared some of the knowledge he’s amassed leading the world’s largest technology company, advising Nebia on suppliers and pushing the startup to prioritize user experience, design and sustainability.