SonyLIV to stream new show ‘Nijam with Smita’
1 year, 10 months ago

SonyLIV to stream new show ‘Nijam with Smita’

Live Mint  

New Delhi: SonyLIV, the video streaming platform owned by Sony Pictures Networks India, will stream a new talk show called Nijam with Smita, starting 10 February. Sony’s Shark Tank India and Viacom18’s Bigg Boss notched impressive viewership online, aided by exhaustive marketing campaigns. Media industry experts said non-fiction could see newer formats on streaming platforms and marquee properties could draw audiences sitting on the fence to subscribe to these services. Our non-fiction content offers an opportunity for viewers to experience and examine new cultures and ideas,” a Netflix spokesperson had said in an earlier interview, and added that in India, the service is innovating with formats across comedy, reality and documentaries.

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