Kmart Australia shoppers are obsessing over a $40 puffer jacket from Kmart

In preparation for winter, Kmart is selling an affordable blue puffer jacket for only $40 - while similar styles from alternative brands cost four times the price. Similar styles from alternative brands cost four times the price Another blue puffer jacket by Decjuba retailers for $169.95 'Kmart got blue covered! The $40 Kmart puffer jacket is available in two colours – stone blue and pink bronze – and is made from polyester After sharing the points of difference on social media, others seemed eager to purchase the winter staple from Kmart. Kmart is preparing to launch its hotly anticipated winter clothing collection, which includes three remarkably stylish coats made with recycled materials One of the standouts is a $35 'Teddy' shacket - a hybrid between a shirt and a jacket The new line of products includes a $49 puffer jacket filled with repurposed polyester and a $35 'Teddy' shacket - a hybrid between a shirt and a jacket.