Tata Motors Takes Jibe at Maruti Suzuki as S-Presso Scores Zero Rating in Global NCAP Crash Test
News 18Rival competition is good for the business as it tends to improve the product and services qualities. In one such creative dig, Tata Motors were quick to take a shot at rival Maruti’s S-Presso mini sports utility vehicle which is in the news over car safety since Global NCAP released their safety ratings. In the wake of the Global NCAP ratings release, Tata Motors didn’t waste any time in taking a dig at their competitor as they shared a photo of a broken cup with coffee beans spilling out to signify the S-Presso’s safety ratings on their social media pages. The photo has text which reads, “We Don’t Break That Easy," and also a mention of the Tiago and its 4- Star Global NCAP safety rating. The tweet has earned a lot of praise from Tata car owners as few users appreciated Tata’s safety ratings, while others tweeted that their next car would be from the Tata stable.