AI-Generated Text Is the Scariest Deepfake of All
When pundits and researchers tried to guess what sort of manipulation campaigns might threaten the 2018 and 2020 elections, misleading AI-generated videos often topped the list. Even social media platforms recognize this distinction; their deepfake moderation policies distinguish between media content that is synthetic and that which is merely “modified”. In fact, that knowledge may ultimately pose a different kind of risk, related to and yet distinct from the generated audio and videos themselves: Politicians will now be able to dismiss real, scandalous videos as artificial constructs simply by saying, “That’s a deepfake!” In one early example of this, from late 2017, the US president’s more passionate online surrogates suggested that the leaked Access Hollywood “grab 'em” tape could have been generated by a synthetic-voice product named Adobe Voco. As anyone who has followed a heated Twitter hashtag can attest, activists and marketers alike recognize the value of dominating what’s known as “share of voice”: Seeing a lot of people express the same point of view, often at the same time or in the same place, can convince observers that everyone feels a certain way, regardless of whether the people speaking are truly representative—or even real. Pervasive generated text has the potential to warp our social communication ecosystem: algorithmically generated content receives algorithmically generated responses, which feeds into algorithmically mediated curation systems that surface information based on engagement.
AI-generated text is hard to spot. It could play a big role in the 2024 campaign
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