Progressive Farmers Embrace Direct Marketing, Boosting Profits
2 months ago

Progressive Farmers Embrace Direct Marketing, Boosting Profits

Deccan Chronicle  

Progressive farmers in Adilabad are opting to sell their vegetables directly, bypassing middlemen and securing higher profits. This approach allows farmers to control the supply chain, ensuring quality and freshness of their produce. The direct-to-consumer model has enabled farmers to earn up to 40% more than they would through traditional market channels. The article highlights the success of the Takre family, who cultivate cauliflower and supply local markets in several states. Their experience demonstrates the potential of direct-to-consumer models in empowering farmers and strengthening local economies.

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