Paytm Aims 1 Million Apps on Mini App Store, to Invest 10 Crore to Promote Indian Developers
News 18Paytm on Thursday said it aims to support one million apps on its recently launched Android Mini App Store as part of its efforts to support Indian developers and compete against tech giant Google. Paytm had announced the launch of its Android Mini App Store earlier this week, just weeks after Paytm’s app was blocked from Google Play Store for a few hours for violating the Google’s policy on sports betting activities. Paytm had alleged that it was ‘arm-twisted’ by Google to comply with its biased Play Store policies “that are meant to artificially create Google’s market dominance.” In the days that followed, Google clarified its Play policies to say that apps that chose to sell digital content through its Play Store, would have to use Google Play billing system and pay a percentage of the in-app purchase as a fee. Paytm Mini App Store offers a dashboard to developers for analytics, payments collection along with various marketing tools to engage with the users.