Black owner of French-style rosé label is on a mission to change the pink drink’s perception
4 years, 5 months ago

Black owner of French-style rosé label is on a mission to change the pink drink’s perception

CNN  

CNN — Rosé, the pale pink adult beverage that gets its hue from the skins of red wine grapes, symbolizes summer for many. Courtesy La Fête du Rosé Burston, who’s responsible for bringing the first Black-owned rosé label from France’s Saint-Tropez to the United States, is up for the challenge. “It’s about good times, memories, and good wine any time of the year … it’s a rosé party and everyone is invited.” Intoxicated by the universal nature of the pink drink, Burston set out to bring the same mentality back to the states. “As an African-American man who owns a rosé brand, I emphasized that it’s a traditional dry rosé to push through the stereotype,” says Burston. La Fête du Rosé is available online and in stores across certain states including California, Georgia, Florida, New York and recently, Washington, D.C. Burston’s next foray?

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