WWE’s SummerSlam to be filled with action - and lots of sponsors

Just days away, WWE is gearing up for this year’s SummerSlam, which promises to bring lots of action - and sponsorships. Other SummerSlam sponsors will include C4, Manscaped, Wheatley, Mike’s Hard Lemonade, Riot Games, Verizon Straight Talk and Prime, the beverage brand of YouTube stars Logan Paul and KSI that struck a deal with WWE in March. “Like WrestleMania, SummerSlam continues to grow in scale and popularity, allowing our partners to activate in new and unique ways across multiple mediums.” Randal Konik of Jefferies said in a recent analyst note that there seems to be ample opportunity for management at WWE’s parent company TKO Group to drive significant sponsorship growth for WWE over the next several years. “Given management’s success with driving significant sponsorship growth at the UFC, we would expect them to leverage a similar playbook to capitalize upon the growing sponsorship opportunity available to them at the WWE,” he wrote. While WWE recently added ring mat sponsorship with Prime, Konik noted that the company has also added digital screens to the corners of the ring, giving it more opportunities to boost brand visibility.