Super Bowl ads aim to comfort and connect
3 years, 10 months ago

Super Bowl ads aim to comfort and connect

Associated Press  

NEW YORK — Super Bowl ads each year offer a snapshot of the American psyche. This year’s Super Bowl will showcase more than 20 first-time advertisers — more than double the 8 from last year if you exclude campaign ads, according to a tally by research firm iSpot. Logitech goes the celebrity route with an endorsement from hip hop artist Little Nas X intended to underscore that its products like keyboards and mice help artists and makers “defy logic.” And in what is surely a first in Super Bowl history, an ad for Inspiration4, a SpaceX supported all-civilian space launch, touts a chance for viewers to join the mission. “They wouldn’t have run this ad if COVID hadn’t happened,” she said Amazon, meanwhile, knows people stuck at home all year might be fantasizing about something new. Its ad showcases Paralympic swimmer Jessica Long’s journey from orphan in Siberia to Paralympian, ending with the line, “We believe there is hope and strength in all of us.” And Anheuser-Busch’s corporate brand spot shows typical pre-pandemic scenes of people sharing a beer — kitchen workers, orchestra players, cubicle dwellers, strangers at an airport bar and reminds people to look forward to that again.

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History of this topic

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Crypto ads crackle in a Trump-energized landscape

Live Mint  

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CBS 'cashed in an extra $60MILLION for Super Bowl overtime commercials' after Kansas City Chiefs needed a fifth quarter to beat the 49ers... and network has now brought in a 'record $700m in ad revenu
10 months ago

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Daily Mail  

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Super Bowl viewers declare Ben Affleck’s Dunkin’ ad best of the night: ‘No notes’
10 months, 1 week ago

Super Bowl viewers declare Ben Affleck’s Dunkin’ ad best of the night: ‘No notes’

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Christian ads fill Super Bowl with $20 million worth of spots
10 months, 1 week ago

Christian ads fill Super Bowl with $20 million worth of spots

Daily Mail  

In between clips of Chris Pratt touting Pringles and Beyoncé promoting Verizon, Super Bowl fans may have been surprised to see images of people washing feet accompanied by Mark Wahlberg telling them to 'Get Prayed Up'. But Christian ads - like Wahlberg's for the Catholic prayer app, Hallow - are a new mainstay of the Super Bowl advertising bonanza. Hallow …

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10 months, 1 week ago

Christian ads fill Super Bowl with $20million worth of spots from the billionaire-backed 'He Gets Us' commercials to Mark Wahlberg's Catholic meditation app

Daily Mail  

In between clips of Chris Pratt touting Pringles and Beyoncé promoting Verizon, Super Bowl fans may have been surprised to see images of people washing feet accompanied by Mark Wahlberg telling them to 'Get Prayed Up'. But Christian ads - like Wahlberg's for the Catholic prayer app, Hallow - are a new mainstay of the Super Bowl advertising bonanza. Mark …

Super Bowl 2024 ads: All the best celebrity cameos on advertising’s biggest night
10 months, 1 week ago

Super Bowl 2024 ads: All the best celebrity cameos on advertising’s biggest night

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Best Super Bowl commercials of 2024—and the absolute worst ads of all.
10 months, 1 week ago

Best Super Bowl commercials of 2024—and the absolute worst ads of all.

Slate  

In the years to come, we’ll all remember the 2024 Super Bowl as The Year the Celebrity Ad Formula Failed. While most of this year’s “funny” commercials were real duds, I actually laughed out loud at the Dunkin’ spot featuring Ben Affleck, Tom Brady, and a very reluctant Matt Damon barging into Jennifer Lopez’s recording studio to lay down an …

Super Bowl ads keep it heavy on the celebrities, light on the politics
10 months, 1 week ago

Super Bowl ads keep it heavy on the celebrities, light on the politics

Associated Press  

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LA Times  

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Super Bowl more of a showcase for media companies instead of the network
10 months, 2 weeks ago

Super Bowl more of a showcase for media companies instead of the network

Associated Press  

LOS ANGELES — Super Bowl Sunday used to be the one day for a network to showcase its sports division and launch a new show. “I think we’re doing it in our own unique way.” CBS Sports chairman Sean McManus, who will retire in April, has routinely touted CBS’ synergy within Paramount. Besides using it for CBS Sports Network programming, …

2024 Super Bowl ads may cater to women viewers – some credit Taylor Swift
10 months, 2 weeks ago

2024 Super Bowl ads may cater to women viewers – some credit Taylor Swift

BBC  

2024 Super Bowl ads may cater to women viewers – some credit Taylor Swift Alamy Brands are leaning into a new demographic for their 2024 Super Bowl ads With brands like e.l.f. Women have long been underrepresented when it comes to Super Bowl ads – but this year, with more women watching, marketers are keen to cash in on the …

NFL reports lobbying spending increase ahead of Super Bowl LVII
10 months, 2 weeks ago

NFL reports lobbying spending increase ahead of Super Bowl LVII

Raw Story  

This article originally appeared in OpenSecrets. As the National Football League prepares for the Super Bowl LVIII, year-end reports show that the league continues to lead the recreation and live entertainment industry in federal lobbying spending. The NFL’s $1.46 million in 2023 federal lobbying spending exceeded its prior year lobbying spending, up from $1.33 million in 2022. A third bill …

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10 months, 2 weeks ago

Here’s what you can expect from Super Bowl commercials this Sunday

Associated Press  

NEW YORK — Big name advertisers will be pulling out all the stops on Super Bowl Sunday — enlisting high-profile actors, investing in dazzling special effects and, they hope, going for laughs as they seek to win over viewers during game breaks. “Marketers have figured out entertainment, enjoyment and escapism is the name of the ad game.” Many Super Bowl …

From Uber Eats' 'Friends' reunion to Bud's Clydesdales, here are the buzziest Super Bowl ads so far
10 months, 2 weeks ago

From Uber Eats' 'Friends' reunion to Bud's Clydesdales, here are the buzziest Super Bowl ads so far

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. In the ads released ahead …

From Uber Eats’ ‘Friends’ reunion to Bud’s Clydesdales, here are the buzziest Super Bowl ads so far
10 months, 2 weeks ago

From Uber Eats’ ‘Friends’ reunion to Bud’s Clydesdales, here are the buzziest Super Bowl ads so far

Associated Press  

NEW YORK — If you watch the Super Bowl for the commercials, you no longer have to wait until the big game to see what advertisers have in store for viewers. In the ads released ahead of the game so far, Budweiser focuses on its iconic Clydesdales, Michelob Ultra capitalizes on the iconic star power of soccer legend Lionel Messi, …

Super Bowl 2024: DoorDash to give one lucky winner everything advertised during the game
10 months, 3 weeks ago

Super Bowl 2024: DoorDash to give one lucky winner everything advertised during the game

Hindustan Times  

Super Bowl sees companies featuring their best DoorDash’s 30-second ad in Super Bowl 28 has promised viewers a huge takeaway. The company said in a press release that one lucky winner will bag all the items advertised in the game, and the contest is open tolegal US residents aged at least 21. “Timed to football's biggest event, DoorDash will DoorDash …

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10 months, 3 weeks ago

Bud brings back Clydesdales as early Super Bowl ad releases offer up nostalgia, humor, celebrities

Associated Press  

NEW YORK — Budweiser is bringing back some familiar characters this year in its Super Bowl ad. The perennial Super Bowl marketer is bringing back fan-favorite characters the Clydesdales and a Labrador — a nod to the Labradors that starred in earlier commercials during advertising’s biggest night. The perennial Super Bowl advertiser is bringing back fan favorites the Clydesdales and …

NFL says Super Bowl viewers will only see three sports betting ads during broadcast
10 months, 3 weeks ago

NFL says Super Bowl viewers will only see three sports betting ads during broadcast

The Independent  

Sign up to our free sport newsletter for all the latest news on everything from cycling to boxing Sign up to our free sport email for all the latest news Sign up to our free sport email for all the latest news SIGN UP I would like to be emailed about offers, events and updates from The Independent. All told, …

NFL says Super Bowl viewers will only see 3 sports betting ads during broadcast of the game
10 months, 3 weeks ago

NFL says Super Bowl viewers will only see 3 sports betting ads during broadcast of the game

Associated Press  

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Super Bowl 2023 ad blitz: Your ultimate guide to big brands' commercials
1 year, 10 months ago

Super Bowl 2023 ad blitz: Your ultimate guide to big brands' commercials

Hindustan Times  

The Super Bowl is widely considered the mecca of marketing, attracting the attention of millions of people all over the world. Miller Lite/Coors Light: High Stakes Beer Ad Fans of beer had the chance to guess how Miller Lite and Coors Light's Super Bowl commercial would play out, with the winner taking home a share of the prize. In this …

Super Bowl ads keep it light by using nostalgia and stars
1 year, 10 months ago

Super Bowl ads keep it light by using nostalgia and stars

Associated Press  

NEW YORK — Super Bowl ads are more than just breaks between gameplay during the biggest sporting event of the year: They offer a glimpse of the country’s zeitgeist, along with how major industries are faring. This year people are over it and advertisers are responding really well —there are traditional brands, traditional humor and its going to feel like …

Super Bowl ads go lighter, starrier (Serena! Joni!) and boozier as the pandemic fades
1 year, 10 months ago

Super Bowl ads go lighter, starrier (Serena! Joni!) and boozier as the pandemic fades

LA Times  

The celebration of organized mayhem, unbridled capitalism and mass food consumption known as Super Bowl Sunday has, like Santa Claus, made its annual visit, leaving in its wake a football score and, thanks to an estimated $7 million per 30 seconds of commercial air time, several hundred million dollars in Fox’s pocketbook. So here are Steve Martin and Ben Stiller …

Dude, where’s my bitcoin? Crypto sits out the Super Bowl after a miserable year
1 year, 10 months ago

Dude, where’s my bitcoin? Crypto sits out the Super Bowl after a miserable year

LA Times  

Well, that was fast. Fox Sports’ executive vice president of ad sales, Mark Evans, told the Associated Press that there would be “zero representation” from crypto during the broadcast. “It’s definitely a positive that there won’t be any celebrity-backed crypto ads in this year’s Super Bowl,” said Bonnie Patten, the executive director of consumer watchdog organization Truth in Advertising, in …

The Backstory to That Jesus Ad at the Super Bowl
1 year, 10 months ago

The Backstory to That Jesus Ad at the Super Bowl

Slate  

For many viewers of the Super Bowl, one ad amid the beer and tax-software and car commercials may be particularly surprising. “They were scared, hungry, and exhausted.” Then the ad takes a turn: “But they were far away from the atrocities taking place … in Bethlehem.” On the screen, words flash in minimalist white: “Jesus was a refugee.” That specific …

Super Bowl ads keep it light by using nostalgia and stars
1 year, 10 months ago

Super Bowl ads keep it light by using nostalgia and stars

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. This year people are over it and advertisers …

Super Bowl ads will tout Jesus ‘gets us’ to the masses
1 year, 10 months ago

Super Bowl ads will tout Jesus ‘gets us’ to the masses

Associated Press  

The religiously wary, the spiritually curious — and anyone inclined to appeal to a higher power on game day — are the target audience for a Super Bowl ad campaign with a simple message: Jesus loves them. A group that includes wealthy Christian boosters is using the biggest megaphone TV marketing money can buy on Sunday to spread the word …

For Super Bowl ads this year, crypto is out, booze is in
1 year, 10 months ago

For Super Bowl ads this year, crypto is out, booze is in

Associated Press  

NEW YORK — The hottest ticket in town for advertisers is officially sold out. The Super Bowl is advertising’s biggest stage, with advertisers jockeying to get their products in front of the more than 100 million people that watch each year. Last year’s Super Bowl was dubbed the “Crypto Bowl” because four cryptocurrency companies — FTX, Coinbase, Crypto.com and eToro …

Super Bowl ads look toward the future -- and the past
2 years, 10 months ago

Super Bowl ads look toward the future -- and the past

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Super Bowl advertisers this …

Rams’ late comeback drives Super Bowl 2022 audience to 112 million viewers
2 years, 10 months ago

Rams’ late comeback drives Super Bowl 2022 audience to 112 million viewers

LA Times  

Boosted by a close finish that became a trademark of NFL contests this past season, NBC’s telecast Sunday of the Los Angeles Rams’ 23-20 victory over the Cincinnati Bengals in Super Bowl LVI scored an average audience of 112.3 million viewers across TV and streaming platforms. The audience for Sunday’s game ranks third to the 114.4 million viewers for NBC’s …

The Best, Worst, and Sketchiest Super Bowl Commercials of 2022
2 years, 10 months ago

The Best, Worst, and Sketchiest Super Bowl Commercials of 2022

Slate  

2022 was a good year for the Super Bowl. Perhaps the fact that this future is very unappealing is why this year’s ads also looked back in time: to the glorious 1990s, that is, when Mike Myers and Jim Carrey dominated the comedic box office and the dot-com bubble hadn’t yet popped and taught us that speculative investments based on …

Online betting companies are kicking off a Super Bowl ad blitz
2 years, 10 months ago

Online betting companies are kicking off a Super Bowl ad blitz

NPR  

Online betting companies are kicking off a Super Bowl ad blitz Enlarge this image toggle caption Matt Rourke/AP Matt Rourke/AP It's not just the office pool anymore. Sponsor Message "TV sportsbook advertising has grown exponentially this year and in the last couple of years overall," Adam Candee, managing editor of the trade publication Legal Sports Report, told NPR. On Thursday, …

Back to the future: Super Bowl ads bet on nostalgia, escapism
2 years, 10 months ago

Back to the future: Super Bowl ads bet on nostalgia, escapism

Al Jazeera  

The Los Angeles Rams are taking on the Cincinnati Bengals during Super Bowl 56 on Sunday at the SoFi Stadium in Inglewood, California. Super Bowl advertisers this year want Americans to forget about pandemic woes and focus on the future: of electric vehicles, mind-reading Alexas, robots and cryptocurrency, and also to harken back to the nostalgic past of ’90s movies …

In the streaming era, Super Bowl 2022 commercials will be working overtime
2 years, 10 months ago

In the streaming era, Super Bowl 2022 commercials will be working overtime

LA Times  

For Karl Lieberman, chief creative officer at ad agency Wieden + Kennedy in New York, Super Bowl Sunday is not the football holiday it is for most Americans. “It’s really important to understand what your consumers and fans are saying,” said Karen Costello, chief creative officer for ad agency Deutsch LA. Last year, the Super Bowl was watched by 96.4 …

‘One hell of a ride’: Al Michaels on his 56-year Super Bowl journey, in his own words
2 years, 10 months ago

‘One hell of a ride’: Al Michaels on his 56-year Super Bowl journey, in his own words

LA Times  

Sports broadcaster Al Michaels, right, attended the first Super Bowl at the Coliseum as a fan. NBC play-by-play announcer Al Michaels has called some of the greatest games in NFL history, and now with the Super Bowl in Los Angeles, he’ll finally get to work one in his hometown. Al Michaels will be the play-by-play announcer for NBC’s coverage of …

Super Bowl rakes in half a billion dollars in ads as spots go for $5.6 million for 30 seconds
3 years, 10 months ago

Super Bowl rakes in half a billion dollars in ads as spots go for $5.6 million for 30 seconds

Firstpost  

Car companies, fast food chains and delivery apps were among those clamouring to get their brands in front of the 96.4 million people who watched New York: Advertisers splurged more than half a billion dollars during the Super Bowl, smashing previous records for an event that is routinely one of the most-watched things on US television. Car companies, fast food …

2021 Super Bowl draws 96.4 million TV and streaming viewers, lowest since 2007
3 years, 10 months ago

2021 Super Bowl draws 96.4 million TV and streaming viewers, lowest since 2007

LA Times  

Tampa Bay Buccaneers quarterback Tom Brady celebrates after his team defeated the Kansas City Chiefs in the NFL Super Bowl LV football game Sunday in Tampa, Fla. CBS Sports announcer Jim Nantz and analyst Tony Romo believed Super Bowl LV would be one for the ages with Tampa Bay Buccaneers’ Tom Brady facing off against the Kansas City Chiefs’ Patrick …

Super Bowl 2021: The best commercials from this year’s game
3 years, 10 months ago

Super Bowl 2021: The best commercials from this year’s game

The Independent  

Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more Stay ahead of the curve with our weekly guide to the latest trends, fashion, relationships and more SIGN UP I would like to be emailed about …

Super Bowl ads went for light humor. Not all succeeded
3 years, 10 months ago

Super Bowl ads went for light humor. Not all succeeded

Associated Press  

The mood on the field was tense during the Super Bowl as the Tampa Bay Buccaneers trounced the Kansas City Chiefs. Rocket Mortgage tapped comedian Tracy Morgan to show a family why being “pretty sure” doesn’t cut it in situations like eating questionable mushrooms, skydiving — and taking out a mortgage. “It’s no secret the middle has been a hard …

The Super Bowl ads generating big buzz before Sunday’s big game
3 years, 10 months ago

The Super Bowl ads generating big buzz before Sunday’s big game

Al Jazeera  

Even people who don’t care for American football often look forward to Super Bowl ads. Amazon shows off a sexy new body for its Alexa assistant, actor Dan Levy apologises for eating M&M’s, and Bud Light Seltzer Lemonade makes a downpour of lemons a metaphor for 2020’s troubles. Bud Light Seltzer Lemonade: Last Year’s Lemons Bud Light introduces its new …

Will the pandemic take the fun out of Super Bowl LV? Advertisers are cautious
3 years, 10 months ago

Will the pandemic take the fun out of Super Bowl LV? Advertisers are cautious

LA Times  

Former ad executive Donny Deutsch knows the power of an effective Super Bowl commercial. The entire day of Super Bowl festivities including pre-game and post-game shows and the entertainment program that follows — this year it’s the premiere of “The Equalizer” — brings in $500 million to $600 million in ad revenue. “You can’t match the eyeballs you get with …

Budweiser joins large brands in ditching Super Bowl ads in response to coronavirus pandemic
3 years, 10 months ago

Budweiser joins large brands in ditching Super Bowl ads in response to coronavirus pandemic

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Please enter a valid email address Please enter a valid email address SIGN UP I would like to be emailed about offers, events and updates from The Independent. Budweiser will donate a portion of …

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