Perplexity adds The Independent, LA Times to its publishers' program

AI search startup Perplexity said on Thursday it was adding more than a dozen new media partners, including the Los Angeles Times and The Independent, to its program where it shares a portion of ad revenue with the publishers. In its first set of partners from regions including Japan, Spain and Latin America, Perplexity said companies such as Prisa Media and Newspicks will now be part of the publishers' program, joining existing partners like TIME, Der Spiegel and Fortune. The program also gives publishers access to Perplexity's Application Programming Interface, or API, which allows software programs to interact with each other, and also provides data analytics to track trends and content performance. New York Times has also sent Perplexity a "cease and desist" notice, demanding it stop using the newspaper's content for generative AI purposes.