2 years, 10 months ago

Netizens give the boot to Rs 1.4 lakh fully-destroyed Balenciaga sneakers

Successful fashion campaigns are all about starting conversations; however, not everything that gets people talking is “nice and gorgeous”. Recently, luxury French fashion brand Balenciaga unveiled its limited-edition destroyed Paris sneaker collection for $1,850, and was slammed by ethical fashion advocates like Diet Prada, Livia Firth, and many netizens for the exorbitant pricing. Latest in fashion, the tattered sneakers destroyed with scuffs, tears, and markings received backlash for mocking the homeless, and are described as a “pre-worn look” by the official website of the brand. While songwriter Neena Roe called out Balenciaga for its “poverty-chic” design, ethical fashion supporter Livia Firth wrote a post slamming the campaign. Balenciaga as a big brand can afford such marketing risks.” Classic notoriety Although the allegations of “poverty chic” and “homeless fashion” have backfired for many brands in the past, it happens to be a tried-and-tested approach to bohemian fashion.

Deccan Chronicle

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