
How Starbucks has picked up steam again
LA TimesA Starbucks coffee shop in Beijing last year. Same-store sales in China alone, where Starbucks has been aggressively opening thousands of outlets, fell slightly during last year’s spring quarter as competition grew. And Starbucks’ management — led by Chief Executive Kevin Johnson, who took over two years ago from longtime CEO Howard Schultz — had produced quarterly results that sometimes fell short of Wall Street forecasts. “In the last year, we’ve reduced from seven to three steps to place an order” on the app, Patrick Grismer, Starbucks’ chief financial officer, told analysts this year. “Customers are digitally savvy and expect higher levels of convenience,” Johnson told analysts Thursday, adding that an effective app produces “more frequent occasions, increased spend, improved customer retention and marketing efficiency.” The growth of Starbucks’ Rewards loyalty program shows a sharp rise in people formally making the chain a regular part of their lives.
History of this topic

Starbucks reports better-than-expected quarterly sales as turnaround efforts begin
Associated Press
Starbucks China: Expanding into Lower-Tier Cities, Driving Growth in County-Level Stores
China Daily
Starbucks Redefines Its Strategy for China Coffee Market: A Focus on Sustainability and Quality
China Daily
Coffee Market Redefines Itself as Brands Focus on Quality and Value
China Daily
Coffee Market Redefines Itself with Quality-Driven Approach
China Daily
Coffee Market Redefines Itself: From Price to Quality, Brands Adapt to Stay Competitive
China Daily
Starbucks ousts CEO as market growth slumps
China Daily
Starbucks' sales dip as customers seek better-priced coffee elsewhere
Salon
Starbucks quarterly revenue falls on weak traffic in US and China
Associated Press
Starbucks lowers guidance, promises new drinks and deals after customer traffic fell in weak Q2
Associated Press
Starbucks reports record Q1 revenue but lowers outlook as consumer spending falls in some markets
Associated Press
How Starbucks Lost the Top Spot in China’s Coffee Race
Live Mint
Pumpkin spice helps Starbucks posts record sales, but growth may moderate in coming year
Associated Press
Starbucks earns big in the Chinese market
China Daily
Starbucks reports record revenue as China booms, but sales still fall short of expectations
Associated Press
Starbucks misses sales, revenue estimates as China falters
Associated Press
Starbucks reports record Q4 revenue despite China declines
Associated Press
Starbucks charts expansion plan in China for more market share
China Daily
Starbucks and McDonald's Russia exit sees Moscow entrepreneurs cash in with Stars Coffee and It's Tasty — Period
ABC
Stars Coffee, anyone? Starbucks successor opening in Russia
Associated Press
Starbucks reports record revenue on frothy US demand
Associated Press
Starbucks reports record Q2 sales, enhances worker benefits
Associated Press
Starbucks’ strong US holiday offset by costs, China slump
Associated Press
On-premise outlets banking on social networking to expand presence, sales
China Daily
On-premise outlets banking on social networking to expand presence, sales
China Daily
Store expansions, online orders help in keeping momentum on even keel
China Daily
Starbucks continues to nurture its latte influence in China
China Daily
Starbucks continues to nurture its latte influence in China
China Daily
Starbucks sales tumble as global shutdowns hit its stores
Associated Press
China's coffee consumption upgrading speeds up industrial layout
China Daily
China's coffee consumption upgrading speeds up industrial layout
China Daily
Starbucks shutters half its China stores, warns of hit from virus
Al Jazeera
Starbucks has closed more than half of its Chinese stores because of coronavirus
CNN
Starbucks doesn’t want you to order at its newest store
CNN
Starbucks’ big rival in China plans to list in New York
CNN
Starbucks CEO: We are playing the long game in
CNN
Apple China sales may drop — and it won’t be the last casualty of the economic slowdown
CNN
Luckin Coffee thinks it can beat Starbucks in China
CNN
Starbucks isn’t done growing in America or China
CNN
Starbucks wants to open 2,100
CNN![Starbucks Reserve Roastery set to open in Shanghai[1]- Chinadaily.com.cn](/static/images/error.jpg)
Starbucks Reserve Roastery set to open in Shanghai[1]- Chinadaily.com.cn
China Daily![Starbucks Reserve Roastery set to open in Shanghai[1]- Chinadaily.com.cn](/static/images/error.jpg)
Starbucks Reserve Roastery set to open in Shanghai[1]- Chinadaily.com.cn
China Daily
Starbucks rallies after Chinese sales growth fuels optimism
Associated Press
Starbucks ups employee benefits amid ambitious China expansion plan
China Daily
Starbucks ups employee benefits amid ambitious China expansion plan
China Daily
Starbucks to double number of China locations
China Daily
Starbucks to open mammoth store at Shanghai Disneyland
China Daily
Starbucks sales are up. Peet’s is buying up competitors. Can coffee tell us anything about the economy?
Slate![Brewing success cup by cup[1]- Chinadaily.com.cn](/static/images/error.jpg)
Brewing success cup by cup[1]- Chinadaily.com.cn
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