How Starbucks has picked up steam again
5 years, 5 months ago

How Starbucks has picked up steam again

LA Times  

A Starbucks coffee shop in Beijing last year. Same-store sales in China alone, where Starbucks has been aggressively opening thousands of outlets, fell slightly during last year’s spring quarter as competition grew. And Starbucks’ management — led by Chief Executive Kevin Johnson, who took over two years ago from longtime CEO Howard Schultz — had produced quarterly results that sometimes fell short of Wall Street forecasts. “In the last year, we’ve reduced from seven to three steps to place an order” on the app, Patrick Grismer, Starbucks’ chief financial officer, told analysts this year. “Customers are digitally savvy and expect higher levels of convenience,” Johnson told analysts Thursday, adding that an effective app produces “more frequent occasions, increased spend, improved customer retention and marketing efficiency.” The growth of Starbucks’ Rewards loyalty program shows a sharp rise in people formally making the chain a regular part of their lives.

History of this topic

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4 months, 3 weeks ago
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5 months, 1 week ago
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8 months, 1 week ago
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11 months, 1 week ago
How Starbucks Lost the Top Spot in China’s Coffee Race
1 year, 1 month ago
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1 year, 2 months ago
Starbucks earns big in the Chinese market
1 year, 5 months ago
Starbucks reports record revenue as China booms, but sales still fall short of expectations
1 year, 5 months ago
Starbucks misses sales, revenue estimates as China falters
1 year, 11 months ago
Starbucks reports record Q4 revenue despite China declines
2 years, 2 months ago
Starbucks charts expansion plan in China for more market share
2 years, 3 months ago
Stars Coffee, anyone? Starbucks successor opening in Russia
2 years, 4 months ago
Starbucks reports record revenue on frothy US demand
2 years, 5 months ago
Starbucks reports record Q2 sales, enhances worker benefits
2 years, 8 months ago
Starbucks’ strong US holiday offset by costs, China slump
2 years, 11 months ago
On-premise outlets banking on social networking to expand presence, sales
3 years, 8 months ago
On-premise outlets banking on social networking to expand presence, sales
3 years, 8 months ago
Store expansions, online orders help in keeping momentum on even keel
3 years, 10 months ago
Starbucks continues to nurture its latte influence in China
3 years, 11 months ago
Starbucks continues to nurture its latte influence in China
3 years, 11 months ago
China's coffee consumption upgrading speeds up industrial layout
4 years, 8 months ago
China's coffee consumption upgrading speeds up industrial layout
4 years, 8 months ago
Starbucks shutters half its China stores, warns of hit from virus
4 years, 11 months ago
Starbucks has closed more than half of its Chinese stores because of coronavirus
4 years, 11 months ago
Starbucks doesn’t want you to order at its newest store
5 years, 2 months ago
Starbucks’ big rival in China plans to list in New York
5 years, 8 months ago
Starbucks CEO: We are playing the long game in
5 years, 11 months ago

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