Shubh First Indian Music Artist To Become Global Climate Brand Ambassador For United Nations
Deccan ChronicleIn a groundbreaking move, renowned Punjabi music sensation Shubh has been appointed as the inaugural Global Ambassador for the UNFCCC Digital Climate Library. This historic appointment announced by the United Nations Framework Convention on Climate Change at the 29th Conference of the Parties marks the first time a music artist of Indian origin has been bestowed with such a prestigious advocacy role and title. Jingwen Yang, Information Management Officer at the UNFCCC, highlighted the significance of Shubh’s appointment, saying, “Shubh exemplifies the extraordinary power of art to raise awareness about the importance of preserving endangered archival collections documenting the history and legacy of the climate change process. A partnership between the UNFCCC and Arts Help, the Digital Climate Library will connect diverse voices and communities, empowering individuals worldwide with the tools needed to address climate change effectively.
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