3 years, 6 months ago
How lab-grown diamonds became every girl's best friend
Daily MailA few months after Laura Chavez set up her jewellery company in 2018, hate mail started arriving. And, as London-based Laura reflects: ‘The fact these big people cared about our tiny business meant that we were on to something.’ FEMAIL explored the rise in lab-grown diamonds. De Beers, the historic diamond company, initially tried to position lab-grown diamonds for the ‘masses’ and mined stones for the ‘classes’. ‘It has made diamonds far more accessible for people shopping on the High Street,’ says Kate Walsh, managing director of Pandora UK and Ireland. ‘I want to offer the creme de la creme of lab-grown diamonds,’ she says.
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History of this topic
3 weeks, 4 days ago
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