​Forget Aldi and Lidl, the new easyFoodstore sells food at 25p an item

Sign up to IndyEat's free newsletter for weekly recipes, foodie features and cookbook releases Get our food and drink newsletter for free Get our food and drink newsletter for free SIGN UP I would like to be emailed about offers, events and updates from The Independent. “So I thought I would try the shops.” And boy does she like what she sees: a shopping bag bursting with tinned beans, pasta and the rest: 25 items, for a total of £6.25. Because this, from Sir Stelios Haji-Ioannou, the man who gave us easyJet, is the first ever easyFoodstore – “a new concept store”, as it says on the big orange banner outside. Think low-ceilinged industrial-estate office with row upon row of non-brand goods: tinned soup, tinned beans, pots of chicken and mushroom “noodle snacks” – in a more carefree age, you would call it the one-stop cornucopia for the bedsit-dwelling bachelor. Zero-hours contract worker Mark Lowe, 38, a carer, has bought nearly everything still available, emerging with four bags full and only £19 the lighter: “These savings matter for me, for lots of people.” Curiosity has persuaded Janine Towns, 61, to make a pit stop on her way to Asda.