Ningxia wine making a splash
China DailyChina Daily reporter Owen Fishwick examines a bottle of wine at the third China International Wine Culture and Tourism Expo held in early June. Since then, the Ningxia wine industry has risen to become China's eighth most valuable geographic indication brand, valued at 32 billion yuan, producing 138 million bottles annually, exporting to more than 40 countries worldwide and winning numerous international awards and accolades, such as at the Decanter World Wine Awards and Concours Mondial de Bruxelles. FU XUEWEN/FOR CHINA DAILY The director general of the organization, Pau Roca, said in a speech at the opening ceremony of this year's international wine expo in Ningxia: "China has all the potential, research and new technologies to have its rightful share in shaping the global vine and wine tendencies and cannot continue to be isolated in this matter. FU XUEWEN/FOR CHINA DAILY "As an example, Ningxia's success in becoming the first Chinese pilot zone is enhancing its performance and international recognition.