Adobe rivals OpenAI’s Sora with new Firefly Video model: What is it and how to use?

Adobe has rolled out its text-to-video generation feature on Firefly AI, positioning it against OpenAI's Sora and Google Veo AI models. The text-to-video feature allows users to generate a video using only a text description, while the image-to-video feature allows users to reference an image along with the text prompt to create customised footage. "Generate Video, powered by the Firefly Video Model, empowers creative professionals with tools to generate video clips from a text prompt or image, use camera angles to control shots, create professional-quality images from 3D sketches, craft atmospheric elements and develop custom motion design elements." First, Scene to Image allows users to create "professional-quality images" from 3D sketches, which Adobe says can be used to seamlessly render production-ready assets from 3D shapes. Adobe says its new tool allows creatives to quickly and easily translate video and audio, while matching the voice, tone, cadence and acoustics of the original content.