Labour ‘lacks a story’ and is leaving the door open to Nigel Farage’s Reform, warn top pollsters

Sign up for the View from Westminster email for expert analysis straight to your inbox Get our free View from Westminster email Get our free View from Westminster email SIGN UP I would like to be emailed about offers, events and updates from The Independent. And he said: “That avoids the basic point that you have to persuade voters you have delivered, instead of just delivering.” open image in gallery Reform UK leader Nigel Farage is prepared to tap into discontent at Labour and the Conservatives Sir John said Sir Keir does not have a vision of what he is trying to do, beyond arguing “we are going to clear up the cr** the other lot left us”. Sir John’s warning came as a senior Labour MP told The Independent Sir Keir’s focus has been too heavily on “taking tough decisions”. “And they point to the political elites, vulture capitalists and international finance.” He added: “Labour are busy cosying up to Blackrock one day and kicking the Waspi women the next, there just doesn’t seem to be any kind of narrative people can follow or make sense of.” One of Sir Keir’s ministers told The Independent Labour has done a lot of good work since the general election, including the biggest overhaul in workers’ rights in a generation. “That is the New Year’s resolution I would give to the party, do comms better and learn about that storytelling.” open image in gallery Rachel Reeves’ Budget has faced mounting criticism Pollster Luke Tryl, UK director of More in Common, also said there “has not been a good enough story”, adding that voters in focus groups see Labour as “going after pensioners, farmers and small businesses”.