Behavioural science and Pokémon Go
Don’t be surprised if you are caught unaware by people on the street paying more attention to their phones than to their surroundings—they are most likely engaged in a desperate bid to catch a Pokémon at a local chowk. For example, Pokémon Go players in the US have been found roaming obscure areas and have been at the receiving end of consternation from law enforcement to “not Pokémon and drive”. Given that the game has high realism and has become transcendentally popular, it would be only natural to view the behaviour of Pokémon Go players from the lens of behavioural science. Indeed, older players might differ in their accomplishments as trainers depending on their Pokédex—sentimental attachments to trading-card days might play a crucial role in determining who catches what in Pokémon Go. Nostalgia aside, Pokémon Go has also been lauded for placing Poké Stops in public places that are part of a city’s fabric, and also encouraged younger players to venture outdoors on foot more frequently.
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