Google says it's making progress in its plans to remove third-party cookies from Chrome browser
3 years, 10 months ago

Google says it's making progress in its plans to remove third-party cookies from Chrome browser

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Google says it’s making progress on plans to revamp Chrome user tracking technology aimed at improving privacy even as it faces challenges from regulators and officials. In a blog post, Google’s group product manager for user trust and privacy, Chetna Bindra, sought to ease fears about the project, saying the proposals will “help publishers and advertisers succeed while also protecting people’s privacy as they move across the web.” Google Chrome Google said it was releasing new data on one proposed technology, which does away with “individual identifiers” and instead groups users into large demographic flocks. Marketers for an Open Web, a UK industry lobbying group, said Google’s announcement did nothing to ease concerns voiced by the ad industry and regulators and questioned whether the company’s data showed what it claimed. Google’s plan has drawn scrutiny from Britain’s competition watchdog, which this month opened an investigation into whether it could undermine online ad competition and entrench Google’s dominant position in the digital advertising industry.

History of this topic

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