Pokémon Celebrates Partnership with Mumbai Indians

Pokémon, the globally popular entertainment brand, has become an official partner of the Mumbai Indians for the 2024 season, in an unexpected tie-up between sports and entertainment. Fans enjoyed meeting Pikachu, taking pictures around the booth, and receiving some exclusive freebies designed specifically for the event showing Pikachu wearing the Mumbai Indians jersey. Susumu Fukunaga, Corporate Officer at The Pokémon Company said, “Cricket is the most popular sport in India and getting a chance to showcase Pokémon at the famous Wankhede Stadium in collaboration with the Mumbai Indians has enabled us to highlight Pokémon’s presence to a wide variety of audience. We are delighted to see the excitement and smiles on visitors’ faces when they meet Pikachu and receive the free goodies.” A Mumbai Indians spokesperson said, “We're thrilled to welcome Pokémon as a partner of the Mumbai Indians Family, providing them with a platform to connect and celebrate the shared passion that both MI and our paltan have for cricket and Pokémon.” To celebrate the partnership, The Pokémon Company announced plans to hold two Instagram campaigns in which participants who follow their account, leave a comment and tag their friends stand a chance to win tickets to one of the remaining home matches or special MI-design jerseys. The “Match Ticket Giveaway” campaign will be held from April 18 to 22 in which tickets to the remaining three Mumbai Indians matches will be up for grabs.