Amazon Alexa and Amitabh Bachchan partner for a range of voice commands and assists on Echo AI devices

India’s Alexa users have a bit of Bollywood to look forward to in their voice assistant experience. With voice technology, we are building something to engage more effectively with my audience and well-wishers.” The Amazon Alexa team will work closely with Bachchan to deliver popular offerings such as jokes, weather reports, shayari s, motivational quotes, advice and more. One will be able to access Bachchan’s famous baritone voice on Alexa by purchasing the Amitabh Bachchan voice experience, and by stating ‘Alexa, say hello to Mr Amitabh Bachchan.’ However, this feature will only be available next year. Mr Bachchan’s voice is truly memorable for any Indian who has grown-up with Bollywood,” says Puneesh Kumar, Country Leader for Alexa at Amazon India, in a company statement. At the user command of “Alexa, introduce me to Samuel L. Jackson,” his voice commands include trivia about him, the weather reports, play music, and even sing happy birthday.