Branding, systems integration and route rationalisation: Key factors that will decide Tatas success in running Air India
3 years, 5 months ago

Branding, systems integration and route rationalisation: Key factors that will decide Tatas success in running Air India

Firstpost  

The flight ahead will be long and turbulent, and it will take another four to five years before one can judge the Tata group The Tata group is finally set to board Air India. Branding With this win, the Tata group will have to handle four brands: Air India, Air India Express, Vistara and AirAsia India. With the group raising its stake in AirAsia India to over 80 percent, it may look at rebranding or merging the airline with Air India Express, though they use different types of aircraft. Until the integration is complete, AirAsia India could just be the operating carrier, while Air India Express remains the marketing carrier.

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